10 Practical Actionable SEO Tips To Boost Your Website Visibility

Today’s post covers ten practical actionable SEO techniques that can give your site a major boost and help it achieve better visibility in the major search engines. These observations are made by Whitespark, a SEOmoz member who attended the recent SEOMoz PRO Training series.

These tips are easy to implement and will suit a majority of the businesses on the web. With paid traffic getting more expensive with each passing day (and yet providing only 12% of traffic on the web), it is high time all website owners started ramping up their organic seo efforts. These tips will certainly help in improving a site’s natural search visibility which still accounts for 88% of the traffic on the web.

There are a few proprietary tools (created by SEOMoz) that are mentioned in the post. These tools do a great job of automating the mundane tasks thus saving valuable time and giving great results to help you plan your strategy. You have to be a paid PRO member to access these tools.

Tips for ranking high on Google Image Search

Attach a 7-8 word description with both the ALT and TITLE attributes of the IMG tag - Make it a habit to use these attributes.

A short two line description of the image just beneath the graphic is the best way to describe an image.

If possible, try to wrap text around your images using float.

If your site design won't allow wrapping text or if the image is large in size, try to place the images near the text that describes the context of your image. If the image is of an Adobe Photoshop box, don't place that image near the paragraph that describes Corel Photopaint.

Web Images placed at the top of the page are more likely to appear in search results than the ones which are at the bottom.

Web Photo Galleries which have no text descriptions can make use of the Title and Meta tags to insert information about the images.

A descriptions enclosed in H3 or Bold tag will have more weight than the one enclosed in the Parapraph tag.

google and yahoo seo tool

An interesting tool that compares the first 100 search results between the two search engines. You can enter a search term and look at the similarities and differences between the results.

Once you enter a keyword, the application generates a point-to-point graph with Google results on the top and Yahoo! results on the bottom. You can follow the blue lines that connect two points to know where a certain website shows up in each search engine. This is a quick way to find out which search engine shows a website in a higher position within the results. This tool provides some interesting information and worth checking out.

Just check it out here: http://www.langreiter.com/exec/yahoo-vs-google.html?q=hiox

How Internet Search Engines Work

search engine.

Internet search engines are special sites on the Web that are designed to help people find information stored on other sites. There are differences in the ways various search engines work, but they all perform three basic tasks:

• They search the Internet -- or select pieces of the Internet -- based on important words.
• They keep an index of the words they find, and where they find them.
• They allow users to look for words or combinations of words found in that index.

Early search engines held an index of a few hundred thousand pages and documents, and received maybe one or two thousand inquiries each day. Today, a top search engine will index hundreds of millions of pages, and respond to tens of millions of queries per day. In this article, we'll tell you how these major tasks are performed, and how Internet search engines put the pieces together in order to let you find the information you need on the Web.

Website Optimisation for Organic Ranking on Search Engines

Search Engines and Directories have guidelines something like a rulebook, which defines what design factors are considered good and bad from the search engines point of view. Or rather, what is considered legible and illegible as search engine spiders do not have eyes and cannot see quite a few factors that constitute part of the aesthetically designed website, e.g. images, flash, etc.

By knowing what factors search engines use to rank pages, we can focus our efforts and achieve rankings without resorting to Spam. A search engine friendly website is thus the first step towards high search engine rankings. We can either consult with you on an existing website modifying it to meet search engine parameters or help you design a totally new website that search engines can read, understand, index and promote.

It is still and will remain the King – Content Optimisation:Your web site’s content is the search engine’s content, so search engines want sites with high quality content above all else. Web pages with high keyword density and Text that accurately reflects the products, and services offered by the website. Some authors combat this by placing their keywords at the bottom of their pages in invisible text. But this method is considered Spam and will lead to blacklisting of your website.

Skilled content writers can optimise your website’s content to enrich it with keywords while making complete sense to a novice, i.e. text content that appeals to spiders and surfers alike.
Website Page Re-naming:Recently, search engines including Google and Inktomi have started to use keywords in the URL as a part of their ranking formula. Unless you’re one of the lucky ones who registered their domain name back in 1996, you will probably have little luck finding a domain name with your keywords in it.

Fortunately, we can rectify your problem. The solution is to name your files with appropriate keywords. Let’s say that you sell web services. Solution Point will re-name your page info.html, to web_services.html and try to insert a keyword in the name of every single file.
Website Link Re-naming:Good navigation through a website isn’t just important to users. Search engines use the links within websites to crawl and index the pages those links point to. It’s very important that you have text links on your website that contain your target keywords. The easier and more convenient it is for search engines to get in and scan your website, the more traffic they are going to deliver to your website.

Creation of Nice SiteMap:This is a textual representation of your site’s structure. It includes every single page on your site, usually categorized for easier navigation. Site maps provide a great way to make sure that search engines, which follow links, index every page. They act as a roadmap of your website for search engine crawlers. The more of your website the search engine sees, the more times you will appear in a search result for a certain topic.
Recommendation & Creation of Link Pages:Search Engines prefer websites that provide a host of external links. They consider such websites to be portals of information and thus relevant and helpful for the surfers queries. Solution Point thus helps you tap in on this factor by creating Pages that bear links to your clients, relevant websites of your industry, your partners, etc

Search Engine Optimization Blogs

http://searchengineland.com/
http://www.seobook.com/
http://www.seomoz.org/blog
http://www.mattcutts.com/blog/
http://blog.searchenginewatch.com/
http://www.seroundtable.com/
http://www.searchenginejournal.com/
http://www.toprankblog.com/
http://www.pronetadvertising.com/
http://www.marketingpilgrim.com/
http://www.seochat.com/
http://www.searchengineguide.com/
http://www.seoblackhat.com/
http://www.stuntdubl.com/
http://www.wolf-howl.com/
http://www.seobythesea.com/
http://www.linkbuildingblog.com/
http://www.jimboykin.com/
http://www.seopedia.org/
http://www.davidnaylor.co.uk/
http://www.bruceclay.com/blog/
http://www.bluehatseo.com/
http://tropicalseo.com/
http://www.seorefugee.com/
http://www.smallbusinesssem.com/