Levels of keywords

1.Low level keywords :
If the keyword competition (in Google) is <= 4 digits then it is considered as low level keyword. For low-level keyword we can optimize a website with in 3 months.

2.Medium level keywords :
If the keyword competition (in Google) is <= 7 digits it is considered as medium level keyword, For medium -level key words we can optimize our site with in 6 to 7 months.

3.High level keywords :
if keyword competition is above or equal to 8 digits it is considered as high level keyword .we can optimize these high level keyword in 1year.

The Meta Description Tag

A Meta description tag needs to be kept brief and informative. A description of about 25-30 words will be fine. Keywords and key phrases should be included in the Meta description tag.
The one that says "name=description" is called as the meta description tag, The meta description tag allows you to influence the description of your page in the crawlers that support the tag, The text you want to be shown as your description goes between the quotation marks after the "content=" portion of the tag (generally, 200 to 250 characters may be indexed, though only a smaller portion of this amount may be displayed). An easy way to write meta description tag is to take the first sentence or two of body copy from your web page and use that for the meta description content

Pick small or medium competitive keywords

If your site is new, there is no way you can come up for a competitive keyword within a couple of years, so you'll need to target non-competitive keywords. These are usually 3-5 keyword phrases or may be even 2-keyword phrases, if both of the keywords are not competitive.

If you have an old site (over a year or two), you should know which keywords are more or less competitive. You can keep all the keywords to gain more insight what to add to your website.

Writing content after keyword research

One of the ways was briefly outlined before: write content for your website. But how many pages/articles/posts do you need to write? Here your content strategy comes into play. You'd be better off creating fewer pages, but of extreme top quality. This will ensure that natural links from folks that enjoyed it will point to a single place, which will add more weight to a single page, which had been targeted at numerous related keywords, which will ensure that that single page will come up for numerous related phrases in the SERPs.

Of course, you may as well create a page for each of the unique keyword phrase. But bear in mind that should a search engine regard another page for a similar keyword more important, your efforts for creating near-duplicate pages will be disregarded and you won't gain much after a thoroughly conducted keyword research.

How to do keyword research and learn what your customers need

Keyword research is the core of any SEO campaign, since the keywords you pick during the research will be included in your website copy, into your PPC campaigns and any other website promotion campaigns. In a sense, keyword research is similar to customer research, because you are studying what words your potential clients use when searching for your service or product.

Here is what you need to do to run a solid keyword research:

• pick valid initial keywords
• use a variety of sources
• search from the point of view of your potential customers
• get the most possible amount of keyphrases
• keep the keywords that will attract the target audience
• pick the small-medium competitive keyword phrases
• spot the topics for your content (site pages, articles, blog posts, press releases, etc)
• use keyword research data
• write website content

Position Monitoring

• Monitoring website ranking with different keywords
• Renewal of expiry trade leads and posting new trade leads
• Constant research of updated technology for better positioning
• Research on current popular directories and site submission
• Changing methodology with change in search engine algorithm
  

Offpage Optimization

• Hosting of Google sitemap
• Website submission to all leading search engines having global data base.
• Submission to country specific search engines having country related data base
• Submission to general directories
• Submission to product specific directories
• Submission to country specific directories
• Trade lead posting

Onpage Optimization :

• Pre Optimization Report
• Key word research
• Competitors website analysis
  
• Rewriting robot friendly text
• H1 H2 Tags Optimization
• Title Tag Optimization
• Meta Tag Optimization
• Key words Optimization
• Alt Tag Optimization
• Website structure Optimization
• Body text and content Optimization
• Sitemap for link Optimization

Seo Methodology

• Offline/off page Optimization
• Online/on page Optimization
• Position Monitoring

Seo Methodology

• Offline/off page Optimization
• Online/on page Optimization
• Position Monitoring

Keyword optimization

Search engine optimization (SEO) is about adding finely tuned keywords and phrases to your pages so that you can bring as many relevant visitors to your site as possible. Web site optimization (WSO) is the process of optimizing web sites for maximum speed, which ideally includes SEO as part of the optimization process. WSO and SEO are often used interchangeably, but they are different. WSO is an umbrella term that can optionally incorporate SEO, while SEO is devoted solely to raising search engine relevance to acquire relevant visitors. Now that we've got that straightened out, let's look at what we'll cover in this chapter.

To fully optimize a web site, you need to optimize its keywords. Although the focus of this book is on speed optimization, it's important that you optimize your keywords so that your audience can find your site. A lightning-fast web site won't succeed if no one can find it. This chapter summarizes keyword selection and placement techniques that you can use to maximize the search engine positioning of your site.

key word optimization guide lines:

• Determine your keyword phrases
• Sort by popularity
• Refine and combine keyword phrases
• Sorty by popularity again (repeat steps 2 and 3 as needed)
• Write a title using your top two to three phrases
• Write a description meta tag
• Write a keywords meta tag
• Add keywords into key tags and attributes, and mix well
• Submit to search engines
• Watch the hits roll in

Top 10 Terms for WebSiteOptimization:

• web site optimization
• web page optimization
• html optimization
• graphics optimization
• web speed
• performance tuning
• java script optimization*
• fast web sites
• download time
• improved usability

search engine life cycle

on page optimization(se0)
off page optimization(sem)

1.onpage: keword research,html tags optimization,meta tags,alt tags,header tags,
meta title, meta description,meta key words,key word optimization, competitive analysis, sitemap(xml)(html)

local search engines

guruji

global search engines

google,yahoo, msn

Optimize Your META Tags

META tags are hidden code read only by search engine webcrawlers (also called spiders). They live within the HEAD section of a web page. There are actually 2 very important META tags you need to worry about: description and keywords. Meta tags summarize what the site is about, and despite some SEO controversy, they still play an instrumental role in meta-based search engines. The META tags you need to be the most concerned about are:

1. description
2. keywords

Sequencing of these tags may be extremely important. I say "may" because SEO is mostly hypothesis due to the changing algorithms of the search engines. Even though the W3C states that tag attributes do not have to be in any particular sequence, I've noticed a significant difference when I have the tags and attributes in the order described here. The only deviation from the list above is that the Title tag should come before the META description.

What is Usenet

Usenet came into existence when only Unix was used to exchange and transfer information on the Internet. Its use was limited to universities, local bodies, educational institutions, etc. Usenet is equivalent to news groups, discussion boards, information exchange ideas, subject groups, etc. where some people get together to discuss a common subject or a problem.

You need to become a part of a group or form a group for the purpose of putting your advertisement. Usenet generally encourages informative alerts or notices which are non profit to be put on their board. However, where the discussions are strictly of non-profit nature you are not allowed to post more than one each week, that too not very flashy.

You can use your advertisement simply worded on Usenet. Though there are many Usenet users who consider advertising on this media violation of the usefulness of this media, there have been special arrangements made for people meaning to advertise for commercial purpose on Usenet.

Offpage Optimization Factors

Which websites link to you
- The number of websites linking to you
- The Google of the website linking to you
- The page title of the website linking to you
- The anchor text used in the link linking to you
- The number and type of links linking to the website that's linking to you.
- The number of outbound links on the website that is linking to you
- The total number of links on the website that is linking to you
- Whether or not the websites linking to you are deemed by Google as an authority website.
- The IP Address of the websites linking to you

Onpage Optimization Factors

Page title
- Header tags
- Alt tags
- Meta tags
- Bolding, italicyzing, and underlining
- Placing keyword in the correct position on the page
- Keyword density
- Keyword prominence
- Keyword proximity

On page seo

On-Page SEO is the process of placing your selected keywords in the right places on your web pages. On-page SEO involves changing page titles, headings, content, and URLs to improve search engine rankings.

ADVANTAGES OF SEARCH ENGINE OPTIMIZATION (SEO)

Search engine optimisation (SEO) is the best way of preparing a website for marketing to the search engines, such as Google, Yahoo and MSN. This enables it to attracts a high volume of visitors by securing top page rankings for the websites most relevant search Key words or terms and phrases

Incoming links means approval rating gains for your website, but be careful please.

Linking to other websites and having other websites link to your site is a great way to get noticed online. Search engines view links like a voting system.

If a website links to your website, its like getting a vote for your business. If you link to a specific word that describes your business,

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Optimizing the title tag of your page.

Think hard about your title tag! Your title tag is the 50-80 character description of your website that search engines will read. Each page of your website can have its own title tag and you can vary your keyword phrasing appropriately.

Optimizing the Images using “ALT” Tags

A picture speaks a thousand words. Or, in the case of SEO, a few selected keywords. Using the “alt” attribute for SEO can increase your ranking on search engines.

Users often have their image readers turned off when surfing the web and images can contain code that is read by search engines. The alt=”keyword phrase [...]

SEO Interview Questions For Intermediate

.What are the advantages of SEO?
2.What are the disadvantes of SEO?
3.What is black hat SEO? List 3 black hat SEO techniques.
4.List 5 important website parameters for onsite SEO?
5.What is the difference between direct and indirect link?
6.What is the recommended length (in characters) of the Title and the Description tags?
7.What do you mean by SERPs?
8.What do you mean by keyword proximity?
9.What do you mean by keyword stemming?
10.What do you mean by cloaking?
11.What are the different ways of link building?

Why is SEM gaining popularity?
2.What is Web Analytics?
3.Name 3 popular SEM discussion forums?
4.What is Alexa ranking?
5.What is the difference between Search Engine Marketing and Internet Marketing?

What are the advantages of PPC?
6.What are the disadvantages of PPC?
7.Which is the most popular PPC program today?
8.What is the meaning of CPM?
9.What is a landing page?
10.What is Mod_Rewrite module?
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About Online Marketing

Internet & Networking
2>Web site Designing and HTML
3>Graphic Designing
4>Search Engine Optimization (SEO)
5>Email Marketing
6>Social Networking Sites and Marketing
7>Trade Portals and Marketing
8>CRM System Management & Marketing

ncreasing your Rankings link by link

is the main factor major search engines use to rank web sites. This makes link building an integral part of any effective search engine optimisation strategy. link building services are designed to establish and improve your website's� link popularity