BackLinks

Backlinks are incoming links to a website or web page. Backlinks enable you to keep track of other pages on the web that link to your website. The number of backlinks is an indication of the popularity or importance of that website or page. In basic link terminology, a backlink is any link received by a website (web page, directory, website, or top level domain) from another website. Backlinks are also called incoming links, inbound links, inlinks, and inward links.

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Google Page Rank

here are many theories about page rank I am trying to give the best information about page ranks to help you to increase page rank of your web pages.

Google was the first search engine company to patent the system of taking into account inbound links, this algorithm was named as page rank. Page rank is estimated separately for each web pages and is determined by page rank- Citation, of other pages referring to it. Page rank is also regarded as the possible frequency of visits to a web page.
The Page Rank of a specified web page is thus defined as the probability that a visitor or a user may visit the web page.

It is assumed that the user starts viewing the websites from some random web pages, then the visitor or user follows the links to other web resources. There is always a possibility that the user may leave a web site with out following any outbound links and start viewing documents from a random webpage. The page rank algorithm estimates the probability of this event as 0.15 at each step. The probability that our users or visitors continue surfing by following one of the links available on the current web page is therefore 0.85, assuming that all links are equal in this case. If the user or visitor continues surfing indefinitely, popular web pages will be visited many more times than the less popular web pages. The sum of probabilities for all existing web pages is exactly one because the user or visitor is assumed to be visiting at least one Internet Web page at any given moment.

We can see Google page rank number between zero and ten on the Google tool bar. We can determine the Page Rank value for any web page with the help of the Google Tool Bar that shows a Page Rank value with in the range from 0 to 10.

Usually now a days Page Rank is not used directly in the Google algorithm. Since pure Page Rank characterizes only the number and the quality of inbound links to a Web Site, it completely ignores the text of links and the information content of referring pages. These factors are important in page ranking and they are taken into account in later versions of the search engine algorithm.

how to start seo dynamic website

Search Engine Optimization tips for websites

Search Engine Optimization (SEO) methods for dynamic websites; like - ecommerce, blogs, forums etc

Few weeks ago, one of my client asked me how he should advice his web designer to optimize his dynamic (ecommerce) website as his designer was about to start designing a new website. As usual I created and shared a Google document and wrote the basic SEO methods - that’s it. He was happy!

Now, the question is what’s the difference between static website search engine optimization and dynamic website search engine optimization?

Literally, there is no difference. Just our thoughts for dynamic website makes the difference. OK - how? For some people think dynamic website is this, dynamic website is that - but every day we are creating, using thousands of dynamic websites without having this in our mind. I believe - almost 100% webmasters have their own blogs - may be they are using Wordpress or Blogspot or something else. Don’t you think these applications are dynamic websites? Of course they are! So if you know SEO methods about Wordpress, blogspot, typepad etc - that means you are already aware of search engine optimization!

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static and dynamic

There are two types of URLs: Dynamic URLs and Static URLs.

When we search a database driven website a dynamic URL is displayed. Dynamic web page is basically only a template to display the result of the database query. Instead of changing information in the HTML code the data is changed in the database. Dynamic URL is generated from specific query to a site's database.

Search engines generally like to list the WebPages that are unique

In Static URLs the contents of the web page remains same unless there is change in html code. Static URLs help the end users to understand the web page easier, when a user sees a URL in a search engine query that matches title and description they click on the URL Than one that doesn’t make sense to them.

Static URLs are ranked better in search engine results pages, and they are indexed more quickly than dynamic URLs. Static URL doesn’t have a variable string, it looks like this.

http://www.srihithatechnologies.com/seo.html

When we use dynamic Urls there is a risk with search engines as they don’t like them. Dynamic websites like e-commerce stores, forums, and sites utilizing content management systems and blogs or any data base driven website have most risk of losing search engine positioning due to dynamic URLs

Urls generated for the content by a dynamic websites looks like this:

http://www.andhrahospitalsinfo.com/hospitals.php?cat=Allopathy&district= Hyderabad&city= Hyderabad&area=Ameer%20pet

http://www.andhrahospitalsinfo.com/hospitals.php?cat=Allopathy&district= Hyderabad&city=Hyderabad&area=Banjara%20Hills

http://www.andhrahospitalsinfo.com/hospitals.php?cat=Allopathy&district= Hyderabad&city=Hyderabad&area=Charminar

For example, let's look at below 3 URLs:

All these three URLs point three different pages, but if the search engine purges the information after the first offending character, the question mark (?), now all the 3 web pages look the same:

http://www.andhrahospitalsinfo.com/hospitals.php http://www.andhrahospitalsinfo.com/hospitals.php http://www.andhrahospitalsinfo.com/hospitals.php

so in the above case as there are no unique pages the duplicate URLs wont be indexed.
Dynamic web pages generally do not have any keywords in the Url. It is very important to have keyword rich URLs. It is good to place highly relevant keywords in the domain names or on the url pages.
Study of top 10 websites in Google, yahoo and msn have reveled that the top 10 websites displayed in Google results has 40-50% of keywords either in the url or on the domain. Yahoo has 60% of keywords in url or in domain. Msn has 85% of keywords in the url or in the domain .

Levels of keywords

1.Low level keywords :
If the keyword competition (in Google) is <= 4 digits then it is considered as low level keyword. For low-level keyword we can optimize a website with in 3 months.

2.Medium level keywords :
If the keyword competition (in Google) is <= 7 digits it is considered as medium level keyword, For medium -level key words we can optimize our site with in 6 to 7 months.

3.High level keywords :
if keyword competition is above or equal to 8 digits it is considered as high level keyword .we can optimize these high level keyword in 1year.

The Meta Description Tag

A Meta description tag needs to be kept brief and informative. A description of about 25-30 words will be fine. Keywords and key phrases should be included in the Meta description tag.
The one that says "name=description" is called as the meta description tag, The meta description tag allows you to influence the description of your page in the crawlers that support the tag, The text you want to be shown as your description goes between the quotation marks after the "content=" portion of the tag (generally, 200 to 250 characters may be indexed, though only a smaller portion of this amount may be displayed). An easy way to write meta description tag is to take the first sentence or two of body copy from your web page and use that for the meta description content

Pick small or medium competitive keywords

If your site is new, there is no way you can come up for a competitive keyword within a couple of years, so you'll need to target non-competitive keywords. These are usually 3-5 keyword phrases or may be even 2-keyword phrases, if both of the keywords are not competitive.

If you have an old site (over a year or two), you should know which keywords are more or less competitive. You can keep all the keywords to gain more insight what to add to your website.

Writing content after keyword research

One of the ways was briefly outlined before: write content for your website. But how many pages/articles/posts do you need to write? Here your content strategy comes into play. You'd be better off creating fewer pages, but of extreme top quality. This will ensure that natural links from folks that enjoyed it will point to a single place, which will add more weight to a single page, which had been targeted at numerous related keywords, which will ensure that that single page will come up for numerous related phrases in the SERPs.

Of course, you may as well create a page for each of the unique keyword phrase. But bear in mind that should a search engine regard another page for a similar keyword more important, your efforts for creating near-duplicate pages will be disregarded and you won't gain much after a thoroughly conducted keyword research.

How to do keyword research and learn what your customers need

Keyword research is the core of any SEO campaign, since the keywords you pick during the research will be included in your website copy, into your PPC campaigns and any other website promotion campaigns. In a sense, keyword research is similar to customer research, because you are studying what words your potential clients use when searching for your service or product.

Here is what you need to do to run a solid keyword research:

• pick valid initial keywords
• use a variety of sources
• search from the point of view of your potential customers
• get the most possible amount of keyphrases
• keep the keywords that will attract the target audience
• pick the small-medium competitive keyword phrases
• spot the topics for your content (site pages, articles, blog posts, press releases, etc)
• use keyword research data
• write website content

Position Monitoring

• Monitoring website ranking with different keywords
• Renewal of expiry trade leads and posting new trade leads
• Constant research of updated technology for better positioning
• Research on current popular directories and site submission
• Changing methodology with change in search engine algorithm