Basic Steps In SEO

Keywords

Keywords are basically words and phrases that can describe your website and different pages. To achieve a good placement, on search engines, you must have the appropriate positioning and density of keywords or phrases you chose. Keep keywords on topic and they will greatly help your site when ranked on search engines.

URLs

Page URLs are the first thing that search engines see when they crawl your site. A very easy SEO tip is to include keywords in your URL titles. This will provide even more keys words for the search engines. Your URLs should also be easy for search engines to read.

Meta Tags

Meta tags are information tags that are placed in a web page that are not seen by users. They are intended for search engines and other applications. These are getting less and less important but keywords placed as meta tags will always help.

Title Tags

Title tags are used to describe your site or page. Here is another great place to put keywords. In fact you should only place keywords in the title.

Content

Content is the key to any good website. Users come to your site because the content is helpful and interesting. Within the content is where the keywords should be. You should make sure all content is spelt correctly and you use the correct grammar. I cannot emphasize how important content is - It is everything!!!

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Increase Your PPC Profits With Negative Keywords

Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.

Negative keywords are an integral part of any successful PPC campaign, stopping your adverts from appearing when a search query includes a term that is not relevant to your ad.

By adding negative keywords to your campaigns, you are filtering out unwanted traffic, helping you reach the most appropriate prospects whilst lowering your costs.

To find, prepare and add negative keywords to your Google Adwords account, go through the following steps:

1. Find your negative keywords
2. Prepare your list of negative keywords
3. Go to ‘Negative Keywords’ in your Google Adwords account
4. Enter your negative keywords

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New sitemap standards make it easier for all search engines to find your site

Sitemaps have been about for a while. They were originally created a visual guide to your website. As websites became larger and more complex webmasters used them as a way to view the entire structure of a website to find the connections between pages. Think of them as a kind of interactive table of contents and index rolled into one.

In recent years the search engines have been viewing site maps as a good way to index websites and find all the related content. Google led the charge to make this a mainstream web tool when it introduced XML sitemaps. Creating and submitting an XML sitemap to Google is still the best way to get your website completely crawled by Google. It has become a standard SEO best practice.

As with many things on the web, Google, Yahoo, AOL, MSN and Ask all had their own specific way to use and submit sitemaps in the format they dictated. About six months ago a couple of these folks joined forces to create a standardized method of sitemap creation. They formed an organization called Sitemaps.org and agreed on using the XML sitemap format.

Sorry for the history lesson, but this is really good news for small business web site owners because it will greatly simplify the process of creating and submitting your sitemap and in doing so enhance your chances of getting your entire website indexed by all the search engines.

So, in today's article I'm going to tell you how to create and submit your XML sitemap.

What is a sitemap?

According to Sitemaps.org: "Sitemaps are an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL (when it was last updated, how often it usually changes, and how important it is, relative to other URLs in the site) so that search engines can more intelligently crawl the site."

Building an XML sitemap

While there are several ways to actually create an XML sitemap I like XML-Sitemaps.com The good news is that if you have a rather small site (under 500 pages) you can simply use their free tool to create an xml sitemap. Over 500 pages and you need to get the $19.95 download.

Getting Your Sitemap found

Once you create your sitemap it's still a good idea to create a free Google Webmaster account so that you can submit your sitemap directly to Google Sitemaps

Robots.txt file

Now here's where the coming together of the search engines gets really nice. Not only will Ask, Google, Yahoo, AOL and MS Live accept the XML format for your sitemap they have also decided to accept an easy, auto-discovery method. In other words you won't have to figure out how to submit to each as they will find your sitemap if you direct them using your robots.txt file. A robots.txt file is a very simple file that resides on your server giving information for the search engines. Many use this file to tell the search engines not to find certain information.

If you already have a robots.txt file, you can simply add the line of code below anywhere to it. If you don't have one, simply create a file in notepad or other text editor, add the code below, save it as robots.txt and upload to the root of your site. (Obviously you need to put the actual URL of your site in here)

Sitemap: http://www.yourwebsite.com/sitemap.xml

Advanced tip - If you use the paid version of xml-sitemap generator you can set up what's known as a cron job (it's a Unix only thing) and have your site crawled on a weekly basis and update your sitemap. This is really great if you blog several times a weeks on your domain as it adds your newest posts. Ask your web host about this one.

Useful links
Sitemaps.org http://www.sitemaps.org
Google Webmaster Blog - http://googlewebmastercentral.blogspot.com/

Google Images Search Optimization Tips

Every website owners tries to optimize their websites to rank in the top of the search engines but many of them are missing a big way to drive in free traffic to their websites.

1. Alt Tag : Alt Tag makes the search engine spiders understand (or) recognize the images. Always make sure you add a relevant alternate name for your images. These Alternate Tags will be displayed on the search engine result pages instead of the file names.Example :

2. SEO Friendly File Names : Another Images optimizing trick to give your images a better file name rather the ones which are auto generated by digital cameras. If your image name is DSC45s8874.jpg how can search engine spiders recognize this image? You should rather rename this file to formula1-car-wallpaper.jpg . Also a hiphen is always recommended rather than using a underscore in the file names for better search engine rankings.

Add your images within the posts with related keywords near by the image placement so the spiders index the images and rank them. Testing is always required and you will need to add perfectly relevant alternate tags and place images in the most relevant position.

Add Images of relevant category if completely relevant images are not present. In case you have a article on “ferrari car head lights” and you dont find any images on this topic, you can add
images on “ferrari cars” because they still are related to the theme of your article and would help you rank for ferrari cars images in google images search.

Keep tracking your already indexed images using the site search operator like http://images.google.com/images?q=site:amitbhawani.com and keep checking the total count regularly with the text/image description on the search pages. This way you can know whether you are correctly optimizing your website images or not.

Try to create images on topics you find very less image results and guess there would be a lot of searches for the same. You can guess that every new year there would be heavy searches for images with search keywords like “New year 2008 Wallpapers” and you can create some images related to the same and add Alt tag with the keywords to rank well in google images and drive in heavy traffic.

Resize your images in case you are using duplicate images. If you are using a image which is copied from another website like stock images website, resize the image using a image editor software like photoshop and add alternate tags to the same. This way the search engines count this image as a unique one and helps you to gain more traffic.

source by Amit Bhawani

Understand Backlinks from Search Engines

Most Search Engine Optimizers understand the importance of the backlinks in order for a website to succeed. Most search engines take into account of the backlinks quality for their ranking algorithm. We will cover the top three search engines (Google, Yahoo and MSN) here and discuss how they treat backlinks from their point of view.
The most popular search engine, Google, places great emphasis on backlinks. In fact, relevant backlinks is all a website needs to achieve a high ranking in Google result page. Google, however, does not shows all the indexed backlinks when user queries with the link: operator. In addition, Google does not update their backlink index as frequent as their search results.
It is believed that multiple backlinks from a same domain does not have the stack effect in Google. For example, links from forum signatures and directories will have minimum weigh in Google's ranking algorithm.

Yahoo, on the other hand, chooses to display all the backlinks to the users. A search with the link: operator often reveals most of a page's backlinks to screen. Although they display most of the backlinks, it does not mean that they value them as much as in Google. Unfortunately, backlinks are not as important as they are in Yahoo than in Google.
Yahoo has introduced a site explorer interface to aid the webmasters in locating the backlinks and other useful information. Yahoo also provides one of the best API for the web masters' usage.

MSN also offers to display all the backlinks to the user with the link: operator query. The backlinks update in MSN also seems to be the most updated among all the three search engines. It may seems that MSN focus a lot on backlinks but this is usually not the case. Backlinks are not as important as keyword domain in MSN's point of view.

In conclusion, Google is the only search engine that put a lot of focus on backlinks in their ranking formula and since they are the most popular search engine, backlinks are important for every website. It is recommended to use Yahoo or MSN to check for backlinks because they show a more complete listing.

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How Important are META Tags?

Meta tags don't matter. Meta tags aren't a magic Search Engine Optimization solution. Meta tags help determine how you rank in Google. Meta tags can affect the volume of incoming traffic to your website. You need Meta tags on every page of your website. You don't Meta tags on any page of your website but the main page.
Confused yet? Depending upon what you read about search engine optimization, Meta tags are either the be-all, end-all of good SEO practices, or an irrelevant exercise overshadowed by more important things, namely site content and link popularity. Over the years, the question of Meta tags has been discussed and debated by people in the SEO game, and in some cases sites have been taken to task to using certain words in Meta data not appropriate for the site's material. Whatever you choose to believe about Meta and such HTML tags, let it be clear that if you are going to implement such code on your site, it is best to do so correctly and in a way that will enhance rather than harm your site.

8 simple SEO tips for blogs

1. The first thing to do is to ensure that your blogs URL contains the primary keyword you want to optimize for. Using the targeted keyword in subdomains also helps.

   For example, if you want to start a HTML tutorial site then the primary keyword you want your URL to contain is html. So choose a URL like www.htmlhelp.com.

   You can also use the keyword in subdomains like www.web-design.com/htmlhelp

2. Use your primary keyphrase in the title of your posts

   If your primary key phrase is html help make sure that the word html and help appear in your blog headers such as H1 and H2 tags as well as the title of each of your posts.

3. Use your secondary keywords in the body of your post

   If you want to get listed for secondary keywords use them infrequently in the body of your post. The theory is that the more times a keyword appears within a Webpage, the more relevant the page is likely to be for someone searching those keywords.

   But do not overdo this by repeating the same keywords over and over again. Google bots can find out if a keyword is too frequent on a page and might just remove your site from their index.

4. Use your keywords in the anchor text of links

   Use your primary and secondary keywords in the anchor text of links when linking to other blog posts or to other pages of your blog. Keyword in links have more importance than simple text.

5. Make sure search engines can spider your blog easily

   Make sure your navigation bar is present on all pages of your blog. Your previous posts or atleast the popular ones should be linked to all pages so they get spidered easily.

6. Get backlinks from other blogs

   You need as many links as possible to link back to your posts or blog because it will help you build pagerank and get your blog to rank higher in search engines. The more links you have the higher your blog is ranked in Technorati helping your blog to be found easily.

   So how do you get backlinks?

   • The first thing to do to get high-quality links is to submit your blog and RSS feed to blog search engines and directories.

     Start by submitting your blog to all the directories listed on this page:
     http://www.masternewmedia.org/rss/top55/

   • Link exchanging with other similarly-themed blogs will help you to form richly interlinked networks or communities.
   • If you find an interesting article on another blog, link to it generously. The trackback will become a link back to your blog.
   • Lastly posting legitimate comments in response to posts on other blogs will help you get backlinks. Regularly post legitimate comments in similarly-themed blogs with high traffic to get many backlinks.
7. Update your blog frequently

   Update your blog frequently using all the rules mentioned above and your blog will surely get top rankings in a short time.

8. Stick with your blog

   Once you start posting on your blog, stick with the same domain or you could end up losing a lot of your traffic and regular readers.

   Also stick with the topic you selected for your blog. If it’s about pets don’t suddenly switch to another topic such as Gadget’s because you will loose traffic.

What Is a Title Tag
Search Engines and Title Tags

Title tags are definitely one of the “big three” as far as the algorithmic weight given to them by search engines; they are equally as important as your visible text copy and the links pointing to your pages — perhaps even more so.

Do Company Names Belong in the Title Tag?

This is one of the most common questions asked about titles. The answer is a resounding YES! I’ve found that it’s fine to place your company name in the title, and *gasp*, even to place it at the beginning of the tag! In fact, if your company is already a well-known brand, I’d say that it’s essential. Even if you’re not a well-known brand yet, chances are you’d like to eventually be one. The title tag gives you a great opportunity to further this cause.

This doesn’t mean that you should put *just* your company name in the title tag. Even the most well-known brands will benefit from a good descriptive phrase or two added, as it will serve to enhance your brand as well as your search engine rankings. The people who already know your company and seek it out by name will be able to find you in the engines, and so will those who have never heard of you but seek the products or services you sell.

Title Tags Should Contain Specific Keyword Phrases

For example, if your company is "Johnson and Smith Inc.," a tax accounting firm in Texas, you shouldn’t place only the words "Johnson and Smith Inc." in your title tag, but instead use something like "Johnson and Smith Inc. Tax Accountants in Texas."

As a Texas tax accountant, you would want your company’s site to appear in the search engine results for searches on phrases such as "Texas tax accountants" and "CPAs in Texas." (Be sure to do your keyword research to find the best phrases!) You would need to be even more specific if you prefer to work with people only in the Dallas area. In that case, use keywords such as "Dallas tax accountants" in your site’s title tags.

Seo tips for a diving site

I posted a topic on a forum offering onSITE seo service and the same day I got a pm from someone with a scuba diving website that needed seo tips. I did it quikly and for free and I am sharing the tips I gave the guy.

http://divingindepth.com

I noticed the title is the same on most of your pages. Here is one of them:
http://divingindepth.com/wreck-diveguide.htm

Your title is: DiD - Scuba Diving Resource & Diving Community
When having a page like wreck-diveguide use a matching title like:
“Scuba diving Wreck Diveguide”
Do this for all your pages. Title them differently related to the content.
This is one of the things google wants to see on your website.
Metatags:
Your using the following keywords:
scuba diving, equipment, gear, careers, jobs, travel destinations, forum, vacation, underwater photography, open water,wreck, cave, technical, spearfishing, free diving
Ok scuba diving is a good keyword, really fits your site.
Change “equipment” to “scuba diving equipment”Change “gear” to “scuba diving gear”
You will not rank for the keywords gear, careers, jobs, forum, vacation, wreck, cave, technical, spearfishing withouta lot of backlinks. Thays why you need to change them to the things I did above.
Here are some examples:
Diving careers ( easyer to rank so easyer traffic )Diving jobsScuba diving forumCheap diving vacationScuba diving vacationAnd so on..
Images
Your using a lot of images on your website. Title all of them with your keywords. Everything should be content related.
example:
http://divingindepth.com/images/Wreck1.jpg
It does not has a title.. you could call this image “diving wreck” this wil increase the seo on your website. And the imagemight even rank in google images for diving wreck. You have to do this with all images. Use the keywords you set in yourmeta tags.
You should also title your logo with the main keyword.
NofollowAre you familiar with the nofollow tag?
(nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.)
You use it like this:rel=”nofollow” on your links.
So if you have outgoing links on your website use this tag on them. Our use it on pages you don’t want google to index. I use this tagfor most of my partner links. The bot basicly crawls your site but you can increase the crawl rate by using the tag.
Like on pages like this:
http://www.divingindepth.com/TermsofUsePrivacy.htm
There is no need for google to index this. It only slows the crawling process.
Links
The linksClick here to read the complete article
Can be titles differently so let’s say
“Read more about scuba diving in Southern Africa”
This way you have the keywords in there. And you can also title these links keyword related.
I noticed your sitemap
http://www.divingindepth.com/SiteMap.htm
This is great keep that running!
Backlinks
Diving careersDiving jobsScuba diving forumCheap diving vacationScuba diving vacation
And that will rank you pretty high. I did the same with seolust.com still ranking for seo tricks for months.
Anyway I hope this will help you out to understand the seo a little more.

Traffic from google

What alot of people forget that seo is not just building links, site optimizing and all the other shit people are talking about. An very important factor is traffic. And i’m not talking about google traffic but traffic from different sources. Your site needs an certain ammount of visitors outside google traffic to get more traffic from google.

This might only counts for the sites that are already well listed and are already getting a decent ammount of google traffic but are stuck with the same ammount of visitors.
Focus on traffic outside google and your site will get more traffic from google!!

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Optimizse your pages for speed

Ok, so you've spent all this time optimizing your pages and you're not sure exactly how good your optimization is. Search Engine Optimization (SEO) has many facets: keywords, images, scripts, onsite/off site, links, etc. Page speed is an important factor, more for human visitors than our eight-legged friends ('spiders' to you and I).Wouldn't it be great if you could get someone else's opinion on your page speed? For free?

Make your way to http://www.websiteoptimization.com/services/analyze/
For 'Enter URL to diagnose:', enter your page URL

Click 'Submit Query'On the resulting page, you will get quite a lot of web page speed diagnosis statistics: Global Stats, Object Size Totals, External Objects, Download Times and Page Objects.But the best part is at the end of the page - Page Speed Analysis and Recommendations. Currently, this section is broken down into 11 areas covering page objects, images, CSS & HTML. Helpfully, colors are used for each area to focus your attention to those areas judged to be the weakest.On a sample page I checked, I was surprised by the number of images I had on the page. I was pleased however, that my scripts we 'tidy' as confirmed by the analysis breakdown.Learn more about Search Engine Optimization and increase the number of visitors you get to your website.

Image Optimization

image optimization is significant to search engine optimization. It is the process of making graphic arts ready for a website. Image optimization services as part of SEO Process. Image optimization consist of strategies to make your graphics search engine friendly. This includes optimize your image file for maximum speed, editing, sharpened, condensed and cropped for quality. A well optimized image reduces the time required to download web pages.

The image optimization process involves:Image selectionSize determinationCompressionDefining length and width of imageAlt-tag (alternate text) generationAlt tag increases your website’s chance of getting top ranking in leading search engines. aming of image file and content of the alt tag is also important in image optimization. Making file names related to your web page content and include appropriate keywords in image file name is alo consider in image optimization

Top trends in Internet marketing strategy

1. Search Engine Optimization
2. Usability Testing of Websites
3. Optimized Press Releases
4. Business Blogging
5. RSS and syndication
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8 ways to submit your site to yahoo

Yahoo is both a search engine and a directory. By submitting your site to Yahoo's human-edited directory, you may have a better chance of being found by purely spider-driven engines (such as Google). It's best to figure out exactly where your site or content may fit in the Yahoo structure before submitting willy-nilly to anything that has the word "submit" in it. Expect a "reasonable delay" when using any of these site submission options.
There are eight (!) submission options with Yahoo; I'm going to briefly go over them one by one:
free site submission
free mobile site submission
free media content submission
Yahoo search index submission
sponsored search
product submission
travel submission
Yahoo directory submit
Yahoo standard submission
Yahoo Free Site SubmissionThe Yahoo Site Submit option is easy and free. All you have to do is enter the URL of the site you'd like to submit to be included in the Yahoo Search index. Must have a free Yahoo ID in order to do this (registration required).
Yahoo Mobile Site SubmissionYou can submit your xHTML, WML or cHTML mobile site for inclusion in Yahoo's mobile search index. Again, just submit your site's URL.
Yahoo Media Content SubmissionIf you have audio, video, or visual content, you can submit your content to Yahoo Search via your media RSS feed. Not as complicated as it might sound.
Yahoo Search SubmitYahoo's Search Submit Express option is not free, but you do get guaranteed inclusion within the Yahoo search index. Pricing of this option varies. Make sure to read the Yahoo Site Submit guidelines thoroughly before choosing this option; you want to make sure it's the best option for your site since it does cost.
Keep reading for the rest of the Yahoo site submit options on page two of this article titled 8 Ways to Submit Your Site to Yahoo. 8 way sto

What is search engine optimization and how can it help bloggers?

Search Engine Optimization, or SEO, is a process that helps get web pages ranked in the top results for a given search at Yahoo, Google or MSN. For example, if you search for the keywords "buy a computer" you'll find that NewEgg, About.com Best Buy, CompUSA and others are doing SEO to get found at the top of the results for that search.
SEO can help bloggers by exposing their content to a broader audience with all the rewards and ramifications that brings.
If you want to make money, doing SEO for your blog can help distribute your ideas and land you a book deal. It can get people looking for your services to find a post you wrote, and once they see your expertise, you'll often be contacted for a quote. For example, that's why most SEO experts blog (the exposure to potential clients is a good lead generator). There is a whole variety of ways to use SEO commercially; the only limit is your own creativity.
If you want to spread your ideas, SEO is a way to do it. If you want be famous for its own sake, SEO can get your name out there. (Consider that Wikipedia largely built its readership through succesful SEO). And if you want to be friends with me... er, just email me.

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backlinks

backlinks is the most important role in search engine optimization
quality backlinks improved page rank

3 Tips Get Indexed Fast By Search Engines

If you like to jump start by getting google to index your site fast here are few tips you can do

1.Link to social bookmarking site

JumpTags.com, Reddit.com, Shoutwire.com and etc….

2.Link to Classified site

Craigslist.org, USFreeads.com, and Backpages.com

3.Using Web2 site

squidoo.com,hubpages.com and not forgetting blogger too

What is three way linking,and one way linking and two way

One way link means you have posted or added your link on any web site.
Two way means two websites exchanges their links with each other and some webmasters own multiple sites and try to build up one of their specific sites by offering link exchanges from their other sites. In doing this they add a link to you on their other site and get you to link to the main site they are trying to build up called as three way links.

seo questions

What is Page Rank
• What kinds of back links are considered the most powerful?
• What’s Google supplemental index.
• What’s the difference between the indexed and non-indexed pages?
• What SEO tools do you regularly use?

• What is keywords analysis and how do you analyze your targeted keywords.
• What’s the difference between page rank and Google toolbar PR.?
• What’s do you know about the links buying and how Google treat links buying.
• What is Google sandbox?
• What are ranking factors in Google, Yahoo and MSN?
• Have you any experience in the copywriting and technical writing.
• What do you know about page segmentation?
• What’s the difference between the on-page and off-page optimization.
• List top 5 on-page and off-page optimization factors.
• What do you know about the SEM.?
• What are general factors that can penalize a website from Google?
• How does search engine work.
• How’s the future of search engine optimization.
• What’s spam indexing?
• What’s web2?
• What do you know about the podcasting, blogs and RSS?
• What do you know about the XML sitemap and how do you generate it

Alt Attribute

Alt text is the line of text you see pop up (in Internet Explorer, see note below) when you place your cursor over an image. It also displays a text representation of the image when the user has images turned off in their browser (this is the intended behavior). It is highly recommended that you utilize this area as it is required under accessibility laws and, is indexed by the search engines.

Note: Internet Explorer (IE) will display alt text when you hover your cursor over an element that utilizes the alt attribute. This is incorrect behavior as the alt text is designed to be displayed when the user has their images turned off while browsing. Other browsers such as Opera and Mozilla will not display the alt text on hover.

The alt attribute should not to be stuffed with keywords or phrases. The alt text should mirror the content of the image. If it is a graphic header, then your alt attribute should mirror the text in the graphic header.

Alternative text values should not exceed 80 characters in length. If more than 70-80 characters are required one should use the longdesc attribute as an alternative to alt text.

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