What is search engine optimization and how can it help bloggers?

Search Engine Optimization, or SEO, is a process that helps get web pages ranked in the top results for a given search at Yahoo, Google or MSN. For example, if you search for the keywords "buy a computer" you'll find that NewEgg, About.com Best Buy, CompUSA and others are doing SEO to get found at the top of the results for that search.
SEO can help bloggers by exposing their content to a broader audience with all the rewards and ramifications that brings.
If you want to make money, doing SEO for your blog can help distribute your ideas and land you a book deal. It can get people looking for your services to find a post you wrote, and once they see your expertise, you'll often be contacted for a quote. For example, that's why most SEO experts blog (the exposure to potential clients is a good lead generator). There is a whole variety of ways to use SEO commercially; the only limit is your own creativity.
If you want to spread your ideas, SEO is a way to do it. If you want be famous for its own sake, SEO can get your name out there. (Consider that Wikipedia largely built its readership through succesful SEO). And if you want to be friends with me... er, just email me.

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