Increase Your PPC Profits With Negative Keywords

Use 'negative keywords' and your PPC profits can increase dramatically. This valuable technique tells Google which phrases your ad should not be displayed for. For example, if you're selling brand new 'apple laptops', you don't want your ad to appear when someone searches for 'refurbished apple laptops', so 'refurbished' should be a negative keyword for your campaign.

Negative keywords are an integral part of any successful PPC campaign, stopping your adverts from appearing when a search query includes a term that is not relevant to your ad.

By adding negative keywords to your campaigns, you are filtering out unwanted traffic, helping you reach the most appropriate prospects whilst lowering your costs.

To find, prepare and add negative keywords to your Google Adwords account, go through the following steps:

1. Find your negative keywords
2. Prepare your list of negative keywords
3. Go to ‘Negative Keywords’ in your Google Adwords account
4. Enter your negative keywords

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