1. Alt Tag : Alt Tag makes the search engine spiders understand (or) recognize the images. Always make sure you add a relevant alternate name for your images. These Alternate Tags will be displayed on the search engine result pages instead of the file names.Example :
2. SEO Friendly File Names : Another Images optimizing trick to give your images a better file name rather the ones which are auto generated by digital cameras. If your image name is DSC45s8874.jpg how can search engine spiders recognize this image? You should rather rename this file to formula1-car-wallpaper.jpg . Also a hiphen is always recommended rather than using a underscore in the file names for better search engine rankings.
Add your images within the posts with related keywords near by the image placement so the spiders index the images and rank them. Testing is always required and you will need to add perfectly relevant alternate tags and place images in the most relevant position.
Add Images of relevant category if completely relevant images are not present. In case you have a article on “ferrari car head lights” and you dont find any images on this topic, you can add
images on “ferrari cars” because they still are related to the theme of your article and would help you rank for ferrari cars images in google images search.
Keep tracking your already indexed images using the site search operator like http://images.google.com/images?q=site:amitbhawani.com and keep checking the total count regularly with the text/image description on the search pages. This way you can know whether you are correctly optimizing your website images or not.
Try to create images on topics you find very less image results and guess there would be a lot of searches for the same. You can guess that every new year there would be heavy searches for images with search keywords like “New year 2008 Wallpapers” and you can create some images related to the same and add Alt tag with the keywords to rank well in google images and drive in heavy traffic.
Resize your images in case you are using duplicate images. If you are using a image which is copied from another website like stock images website, resize the image using a image editor software like photoshop and add alternate tags to the same. This way the search engines count this image as a unique one and helps you to gain more traffic.
source by Amit Bhawani
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