Friday, January 16, 2009

Seo tips for a diving site

I posted a topic on a forum offering onSITE seo service and the same day I got a pm from someone with a scuba diving website that needed seo tips. I did it quikly and for free and I am sharing the tips I gave the guy.

http://divingindepth.com

I noticed the title is the same on most of your pages. Here is one of them:
http://divingindepth.com/wreck-diveguide.htm

Your title is: DiD - Scuba Diving Resource & Diving Community
When having a page like wreck-diveguide use a matching title like:
“Scuba diving Wreck Diveguide”
Do this for all your pages. Title them differently related to the content.
This is one of the things google wants to see on your website.
Metatags:
Your using the following keywords:
scuba diving, equipment, gear, careers, jobs, travel destinations, forum, vacation, underwater photography, open water,wreck, cave, technical, spearfishing, free diving
Ok scuba diving is a good keyword, really fits your site.
Change “equipment” to “scuba diving equipment”Change “gear” to “scuba diving gear”
You will not rank for the keywords gear, careers, jobs, forum, vacation, wreck, cave, technical, spearfishing withouta lot of backlinks. Thays why you need to change them to the things I did above.
Here are some examples:
Diving careers ( easyer to rank so easyer traffic )Diving jobsScuba diving forumCheap diving vacationScuba diving vacationAnd so on..
Images
Your using a lot of images on your website. Title all of them with your keywords. Everything should be content related.
example:

http://divingindepth.com/images/Wreck1.jpg
It does not has a title.. you could call this image “diving wreck” this wil increase the seo on your website. And the imagemight even rank in google images for diving wreck. You have to do this with all images. Use the keywords you set in yourmeta tags.
You should also title your logo with the main keyword.
NofollowAre you familiar with the nofollow tag?
(nofollow is an HTML attribute value used to instruct some search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.)
You use it like this:rel=”nofollow” on your links.
So if you have outgoing links on your website use this tag on them. Our use it on pages you don’t want google to index. I use this tagfor most of my partner links. The bot basicly crawls your site but you can increase the crawl rate by using the tag.
Like on pages like this:
http://www.divingindepth.com/TermsofUsePrivacy.htm
There is no need for google to index this. It only slows the crawling process.
Links
The linksClick here to read the complete article
Can be titles differently so let’s say
“Read more about scuba diving in Southern Africa”
This way you have the keywords in there. And you can also title these links keyword related.
I noticed your sitemap
http://www.divingindepth.com/SiteMap.htm
This is great keep that running!
Backlinks
Diving careersDiving jobsScuba diving forumCheap diving vacationScuba diving vacation
And that will rank you pretty high. I did the same with seolust.com still ranking for seo tricks for months.
Anyway I hope this will help you out to understand the seo a little more.

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