Titles and Meta Tags

In the early days of search engine optimization, marketers focused on meta-tags as the primary way to attract search engine traffic. Meta-tags are HTML tags that help describe the document they are located within. Today we know that search engines not only look at meta-tags, but a sites content, internal link structure and link popularity.

Meta-tags are still an important tool for successful search engine marketing. Search engines focus on three primary tags to help them determine the relevance of a website for a particular search phrase.

The Title Tag is one of the most important tags for a search engine. The Title Tag should describe exactly what the document contains. It should contain keywords, but not repeats, of terms you hope to be found for. It should also be as readable as possible. You must consider that the Title Tag will be the first thing someone sees if you appear in a search result.

The Title Tag should be no longer than 80 characters and should contain words and phrases that accurately describe the content of a page. Try to make the Title Tags located throughout your site unique and relevant. Every word in the Title should be contained somewhere in the page they are used for. Research has also shown that a call to action will usually produce more clicks than a basic description.

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