RSS Feeds and SEO

RSS is a widely spoken concept today and it is used for a variety of reasons. However, its use in SEO is not clearly understood by many website owners and their lack of awareness does not make them appreciate this wonder tool. So let us take quick look at RSS Feeds and how they can be effectively used in SEO.

RSS stands for Really Simple Syndication. RSS feeds are used to keep track of your website’s updates, news items, blog updates that is happening you at your website or blog. RSS feeds compiles all the updates and presents it via RSS feed burner. By subscribing to your website’s or your blog’s RSS feeds those interested parties may easily follow all the updates without having to frequent your website or blog for the latest updates. RSS feeds of other websites are subscribed by website owners to provide relevant information to their website users in their own website so that the visitors will spend longer time in their website. RSS feeds have become one of the most powerful tool for sharing various types of content among websites. RSS feeds use XML format.
When people subscribe to your RSS feeds it serves as a back link to your website while the subscribed site delivers your website’s content to the rest of the world. This improves the quality of visitor traffic to your website; visitors who get to see your websites content via the RSS feed in another website visit your site. After all possible optimization the best you can achieve in the search results page of search engines is a maximum of two positions and this leaves the other positions open for your competitor. But with the use of RSS feeds you can cover more ground on the search results page. You can make your site dominate the search results page because by using RSS feeds you are making your site’s content available in a number of other websites and along with your own websites the other sites where your RSS feeds are run also get listed for a given keyword.

It has been noted that Yahoo seems to love RSS Feeds and by adding your RSS feed to one of the MyYahoo page you can make Yahoo index you fast. RSS Feeds are used by many business websites to increase their visitor traffic. Every site that subscribes to your RSS Feeds serves as an additional doorway for your website. Even if the visitor traffic trickle through those websites it is still an added advantage.

Add RSS to your site today and keep the content interesting and inviting so that others can subscribe to your RSS Feeds. Besides Search Engine Directories, there are also feed directories by getting listed in feed directories will be an added advantage to you. There are also feed search sites that supply fresh content to information hungry mass. All these make RSS Feeds a powerful tool for SEO. Though SEO was not the original intention of RSS Feeds, today it has become one of the mainstream benefits of RSS feeds.