The Importance of Keyword Selection

A common question many people ask is "What keywords should I be targeting for my site?" It is an excellent question to ask because choosing the keywords that you put on your Web site should not be taken lightly. Keyword selection should be considered a major part of your total marketing strategy.

The words that you put on your Web site are eventually going to be indexed by the search engines, unless there is something preventing a spider from crawling your Web site. The textual content on your Web pages is how search engines will classify your Web site and how people will find your Web site when using a search engine.