SEO techniques to be avoided

Don’t stuff too many keywords into places where they don’t belong
Don’t optimize for search engines at the cost of human visitors; if someone told you adding a
dash to the domain name helps your rankings, but you feel that dash might confuse your customers, then don’t add it

Don’t trust people who promise you “instant #1 ranking”, “guaranteed top 10 positions” or anything of the sort

Don’t link to others from your site just because they promised a link back to you

Don’t link to others just because they paid you, unless you know exactly what you’re doing (i.e. you know about “bad neighborhoods” the “nofollow” attribute, PageRank, JavaScript-ads vs text links, what it means to get googleaxed and so on)

Don’t create multiple pages with exactly the same content

Don’t “litter” your URL on other people’s sites (and don’t let others people “litter” URLs on your site; if you have a web forum, keep it spam-free)

Don’t invest in a cheap server that won’t be able to cope with your traffic; don’t build your whole site on free website tools only – if you want to have a high-quality site & server, you need to pay for it

Don’t worry about a page’s meta descriptions, meta keywords and such; your time is better spent creating content

Don’t use tools that automatically submit your site’s URL to directories, search engines and such


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