Seo Fundamentals

Make Use of Head Tags

Search engines tend to weigh words placed within page head tags (h1, h2, h3, etc.) more
heavily than they do general text. Whenever possible, include your target terms within the head
tags, especially the h1 tag at the top of your page, to ensure that your pages get maximum
search engine exposure. You can use a CSS stylesheet to format your head tags so they are
consistent with your site design.

The Page Title Tag

The title tag in the HTML head of your site pages is a critical, yet often overlooked, location to
insert your target terms. Search engines weigh the title of your pages quite heavily in
determining relevance, so you’ll want to make sure that each page on your site that you want
to show up in search engine results has a unique title incorporating the targeted term for that
page.

About Meta Tags

Once thought to be the gateway to top search engine rankings, meta tags are no longer
weighed very heavily by search engines, if at all. This is primarily due to the abuse of meta
tags by unethical marketers. However, this does not mean that you should ignore meta tags
altogether, just be aware that they are only a small part of the SEO puzzle.


The two tags you’ll want to pay attention to in optimizing your pages are the description meta
tag and the keywords meta tag. Keep your description tag succinct and to the point (under 200
characters) – some search engines, such as msn, will utilize this tag to display a description of
your page along with a link in their results, so it should provide a general overview of the page
topic. With keyword tags, limit your key words to 25 terms or less (separated by commas) and
make sure that you don’t repeat the same term more than 3-4 times, as doing so could be
misinterpreted as an attempt to deceive the search engines and get you banned altogether