Mostly On-Page SEO is the most important than any other means of optimization. The processes are very easy but important while designing and content to pages. From my personal experience
I have managed to come up 6 ways to optimize web pages easily.
1. Keywords positioning :- I always seek to use Google’s Keyword Tool, Google Trend, Overture Keyword Tool to search what other people are searching related to my content. Then write my content using those keywords. Some people just try to over populate keywords. I believe 6%-10% keywords in content in enough for search engines to find your website from thousands of website approximately the world.
2. Title Tags:-Title tag is very important. Title should not be too long. For Google, 70 characters are enough for SERP. Keywords should be place in a natural way. Repetitions look is odd to see when web pages come on SERP. Descriptive titles have maximum clickthoughs.
3. Internal Linking :- Internal linking is very important. The more links are spread, the more Page Rank is distributed between the pages. Spiders are very frequents to different pages and can dig very deep.
4. Meta Description Tags:- Meta description is another important for on-page SEO. Google only consider 155 characters from Meta description. So it’s important to write a unique Meta description within 155 characters using keywords.
5. Use Images and ALT tags:- Images make articles and pages attractive to visitors. More over images are also indexed different search engines. Using relevant keywords in the image alt tags help in SERP.
6. Sitemap submission:- Sitemap help visitors to navigate between pages and also helps search engine bot to index very easily. I personally submit sitemap to Google Sitemap, Live Webmaster and Yahoo! Site Explorer regularly. To generate XML sitemap, I use XML Sitemaps or VIGOS Gsitemap. For Word press websites, I use Google XML Sitemaps plug-in
Showing posts with label seo freelance. Show all posts
Showing posts with label seo freelance. Show all posts
Tuesday, July 28, 2009
Tuesday, February 3, 2009
Reduce the Time it Takes Your Pages to Load
Because search engines hate websites that load slowly, you will be giving yourself a huge boost by selecting a CSS design for your website. Css is a way of keeping the code of a web page light, because the style properties are all kept in one place and don't need to be repeated ad nauseum. This was certainly the case with HTML.
Then, keep pictures as small as you can, while still retaining the desired effect.
Try and hire someone who understands how to optimize your code and tags. Having optimized META tags allows you to tel the search engines how you want to be seen, and which keywords you want to be searched for.
Website code should be as light as possible. The old way of designing in HTML was very heavy: most designs would take ages to load, and this needs to be avoided at all costs. So developers tried to create methods of building web pages that didn't take ages to load, yet gave the results we demanded in terms of good looks and usability.
For a long time, cascading style sheets were cutting edge. They not only allowed for faster production of visually stunning web pages, due to the fact that graphical aspects of design are controlled by one central style sheet, but they meant that code volume could be slashed. Now, most of the pages you see on the web owe at least part of their appearance to CSS, including this one.
Now though, we have several new technologies coming up that promise even more amazing results than CSS. More about those later (keep checking back).
www.searchenginefactors.com
Then, keep pictures as small as you can, while still retaining the desired effect.
Try and hire someone who understands how to optimize your code and tags. Having optimized META tags allows you to tel the search engines how you want to be seen, and which keywords you want to be searched for.
Website code should be as light as possible. The old way of designing in HTML was very heavy: most designs would take ages to load, and this needs to be avoided at all costs. So developers tried to create methods of building web pages that didn't take ages to load, yet gave the results we demanded in terms of good looks and usability.
For a long time, cascading style sheets were cutting edge. They not only allowed for faster production of visually stunning web pages, due to the fact that graphical aspects of design are controlled by one central style sheet, but they meant that code volume could be slashed. Now, most of the pages you see on the web owe at least part of their appearance to CSS, including this one.
Now though, we have several new technologies coming up that promise even more amazing results than CSS. More about those later (keep checking back).
www.searchenginefactors.com
Thursday, January 29, 2009
Off page optimization
- Title Selection
- Description Preparation
- Keyword Selection for Submissions
- Directory Submissions
- Search Engine Submissions
- Link Building
- Blog Posting
- Comment Posting
- Forum Posting
- Community Building
- Social Bookmaking
- Press Release Submission
- Public relations
- Link campaigns, such as asking complementary businesses to provide links
- Three way link building
- Two way link building
- One way link building
- Multiway linking
Tuesday, January 27, 2009
SEO Sitemaps and Crawler Response Time
Can a sitemap make your website more attractive to a search engine web crawler? That’s the theory going around after a few successful trial runs which have been carried out recently.
A popular SEO blog has recently put together a trial where they added on a sitemap to six posts and left a further six posts without a sitemap. Their research found that when they submitted a sitemap with the post it took the Google bot 14 minutes to visit it and 245 minutes for the Yahoo! bot to visit.
Compare this to when they didn’t add a sitemap which took 1375 and 1773 minutes for Google and Yahoo! bots respectively to visit them.
A popular SEO blog has recently put together a trial where they added on a sitemap to six posts and left a further six posts without a sitemap. Their research found that when they submitted a sitemap with the post it took the Google bot 14 minutes to visit it and 245 minutes for the Yahoo! bot to visit.
Compare this to when they didn’t add a sitemap which took 1375 and 1773 minutes for Google and Yahoo! bots respectively to visit them.
Tuesday, December 16, 2008
Tips to Optimize Dynamic Websites
Now you know what hurts search engine bots/crawlers to index your website? What you need to know is that how you can keep your valuable website indexed by search engines, the more your web pages are indexed the better your website will impress search engines
· Create an HTML sitemap with 100 text links or less. If you have more than 100 links, break the sitemap into more than one web pages
· Google Sitemap will also be an advantage, specially if your website is big and dynamic Get inbound links deep into your website from other relevant websites such as directories, classified directories, vertical industrial portals
· Convert dynamic web pages into static web pages with the help of URL re-writing techniques
· You can use some plug-in applications that will change your existing dynamic URLs into static ones, specially for shopping carts there are plenty of applications available
· Avoid using session IDs in the URL, specially when user has not logged in
· If you do need to include parameters, limit it to two and limit the number of characters per parameter to ten or less
· If you do have small dynamic website and enough time you can apply this technique. Just right click on page by page of you website, copy the source code and create new static page with .htm or .html extensions.
Wednesday, December 3, 2008
The Beginner’s Guide to Social Media Optimization
There's a great sense of relief when you finally admit to yourself that, though it sounds cool, you have no idea what it means to Digg, Stumble or Spurl. That you spell delicious without random periods and that, in your world, Reddit is two words and not at all spelled like that. As an average Web user, you don't have to be a fan of social media optimization. However, as a site owner, you do need to know that it exists and be aware of the effects and potential benefits it could have on your site.
Social media optimization has become the hot new buzzword over the last 12 months, similar to the way "the long tail" dominated conference speak before that. If you're a frequent blog reader or conference attendee you've probably heard about sites like Wikipedia, Digg, and del.icio.us, but you may not know why getting there could be crucial to the success of your site. Who cares about Furl and Reddit anyway? Well, your customers might. And if they do, being there will keep your brand name in the front of their mind and could send you thousands of new visitors.
What Is Social Media Optimization
If search engine optimization is about breaking down crawling barriers to help the engines fully index your site, social media optimization is about knocking down site walls so content can be easily found, distributed and shared by the community. This process may simply mean embedding a "Digg This" button on your site blog or it may mean spending hours to create a piece of compelling content, aka linkbait, that could either drive thousands of visitors to your site or have no effect at all.
The right link magnet, presented at the right time, to the right audience can bring an unimaginable amount of traffic to your site. For a company just starting out, getting on the front page of Digg can offer instant visibility and credibility. For an establish company, it can strengthen your brand and turn you into a household name. The key to social media is knowing how to leverage it. And your ability to leverage it depends on your ability to attract, engage and convert new visitors.
Reaching out to social communities to bring attention your brand isn't a new concept; however, thanks to today's technology, when done right, the power, effect and benefit of social media optimization is huge. In a recent article entitled Anatomy of a Super Digg, Daniel Tynski shared his company's experience with a client who spent ten minutes creating a throwaway article specifically targeted towards social media. The article was submitted to Digg and in 7 days the client was rewarded with more than 3,000 backlinks, 532 links from del.icio.us, an enormous swell in Alexa rankings, and an impressive (though temporary) surge in rankings for many of the client's targeted keywords.
What's the benefit to SMO?
The benefits of social media vary depending on what you're looking to do. For some sites, the greatest benefit to SMO is the instant exposure and influx of inbound links it creates. With any luck, a significant portion of your new links will be coming from quality sites in your field. However, if not, these effects are often short-lived and traffic alone doesn't equal conversions and increased revenue for most sites. You need to be able to capture those first-time visitors and convert them into loyal site community members.
The real benefit to optimizing your site for social media is it inspires you to create excellent, keyword-rich content, which in turn can help build your online and offline brand, increase quality inbound links over time, make you a subject matter expert, and expose your content to thousands of new visitors. It reinforces what you should be working towards through your search engine optimization campaign.
Getting Started and Establishing Your Goals
As with SEO, most sites can benefit from some form of social media optimization but your strategy needs to be designed to compliment the specifics of your site.
When determining which site/s are right for you, you need to consider the type of site you're trying to market. If you're a technology company with a great blog, submitting posts to Digg may be beneficial for you. However, don't assume Digg is automatically a match simply because it's the only social media site you've heard of. If your Web site specializes in customizable baby apparel, the college-aged, tech savvy crowd at Digg is not your core demographic and your post will be buried. In this scenario, you're probably better of tagging your content at one of the social bookmarking sites or creating a community profile on Flickr.
Without knowing your audience there's no way you can offer them a great tool or a compelling piece of content. You need to consider what actions will produce the strongest reaction and use the least amount of resources. Take into account what your desired outcome is. Are you looking for increased conversions, traffic, links, industry credibility, brand recognition, something else? All of this will be vital in helping you plan your attack.
Social media optimization has become the hot new buzzword over the last 12 months, similar to the way "the long tail" dominated conference speak before that. If you're a frequent blog reader or conference attendee you've probably heard about sites like Wikipedia, Digg, and del.icio.us, but you may not know why getting there could be crucial to the success of your site. Who cares about Furl and Reddit anyway? Well, your customers might. And if they do, being there will keep your brand name in the front of their mind and could send you thousands of new visitors.
What Is Social Media Optimization
If search engine optimization is about breaking down crawling barriers to help the engines fully index your site, social media optimization is about knocking down site walls so content can be easily found, distributed and shared by the community. This process may simply mean embedding a "Digg This" button on your site blog or it may mean spending hours to create a piece of compelling content, aka linkbait, that could either drive thousands of visitors to your site or have no effect at all.
The right link magnet, presented at the right time, to the right audience can bring an unimaginable amount of traffic to your site. For a company just starting out, getting on the front page of Digg can offer instant visibility and credibility. For an establish company, it can strengthen your brand and turn you into a household name. The key to social media is knowing how to leverage it. And your ability to leverage it depends on your ability to attract, engage and convert new visitors.
Reaching out to social communities to bring attention your brand isn't a new concept; however, thanks to today's technology, when done right, the power, effect and benefit of social media optimization is huge. In a recent article entitled Anatomy of a Super Digg, Daniel Tynski shared his company's experience with a client who spent ten minutes creating a throwaway article specifically targeted towards social media. The article was submitted to Digg and in 7 days the client was rewarded with more than 3,000 backlinks, 532 links from del.icio.us, an enormous swell in Alexa rankings, and an impressive (though temporary) surge in rankings for many of the client's targeted keywords.
What's the benefit to SMO?
The benefits of social media vary depending on what you're looking to do. For some sites, the greatest benefit to SMO is the instant exposure and influx of inbound links it creates. With any luck, a significant portion of your new links will be coming from quality sites in your field. However, if not, these effects are often short-lived and traffic alone doesn't equal conversions and increased revenue for most sites. You need to be able to capture those first-time visitors and convert them into loyal site community members.
The real benefit to optimizing your site for social media is it inspires you to create excellent, keyword-rich content, which in turn can help build your online and offline brand, increase quality inbound links over time, make you a subject matter expert, and expose your content to thousands of new visitors. It reinforces what you should be working towards through your search engine optimization campaign.
Getting Started and Establishing Your Goals
As with SEO, most sites can benefit from some form of social media optimization but your strategy needs to be designed to compliment the specifics of your site.
When determining which site/s are right for you, you need to consider the type of site you're trying to market. If you're a technology company with a great blog, submitting posts to Digg may be beneficial for you. However, don't assume Digg is automatically a match simply because it's the only social media site you've heard of. If your Web site specializes in customizable baby apparel, the college-aged, tech savvy crowd at Digg is not your core demographic and your post will be buried. In this scenario, you're probably better of tagging your content at one of the social bookmarking sites or creating a community profile on Flickr.
Without knowing your audience there's no way you can offer them a great tool or a compelling piece of content. You need to consider what actions will produce the strongest reaction and use the least amount of resources. Take into account what your desired outcome is. Are you looking for increased conversions, traffic, links, industry credibility, brand recognition, something else? All of this will be vital in helping you plan your attack.
Monday, December 1, 2008
Disadvantages of SEO
Many companies that offer SEO services will try to suggest everything about SEO is perfect just to get your business. We don't. In truth, there are some disadvantages to SEO.
SEO refers to search engine optimization. It is the art of getting ranked on Google, Yahoo and MSN for the phrases relevant to your site. If you sell bubble bath products on your site, your goal with SEO would be to get ranked in the top 10 for "bubble bath" whenever someone does such a search on Google, Yahoo and MSN.
The biggest disadvantage of SEO has to do with time. There are many factors that go into getting a site ranked. One of them is the age of your site, to wit, time. Google will not rank any new site for six to twelve months. Yahoo is now running similar times. This is why we are hesitant to accept clients that have new sites. You are going to be unhappy paying us for a year just to get ranked on MSN, which doesn't have a lot of traffic.
Time also plays a secondary role in the disadvantages of SEO. Simply put, it takes time to produce results. When we start pushing a site up in the rankings, it can take two to three months to see results for keywords we consider "easy" to get rankings on. For more competitive keywords, it can take much longer. For hugely competitive keywords, such as "travel" with over 1 billion sites competing for rankings, it can take years and years.
A third disadvantage of SEO can best be described as the viability of a certain market. The web is great because it provides us with a bevy of useful information. One such element is the ability to research whether people are search for certain things. Contrary to what you hear in the media and read, not every website should be aggressively marketed on the web. Some businesses just don't translate well. Assume you want to open a general online bookstore, for example. Do you really think you can compete with Amazon? If you are willing to commit to the cost of a 10 year project, we're willing to take it. That being said, you money probably would be better spent elsewhere.
SEO refers to search engine optimization. It is the art of getting ranked on Google, Yahoo and MSN for the phrases relevant to your site. If you sell bubble bath products on your site, your goal with SEO would be to get ranked in the top 10 for "bubble bath" whenever someone does such a search on Google, Yahoo and MSN.
The biggest disadvantage of SEO has to do with time. There are many factors that go into getting a site ranked. One of them is the age of your site, to wit, time. Google will not rank any new site for six to twelve months. Yahoo is now running similar times. This is why we are hesitant to accept clients that have new sites. You are going to be unhappy paying us for a year just to get ranked on MSN, which doesn't have a lot of traffic.
Time also plays a secondary role in the disadvantages of SEO. Simply put, it takes time to produce results. When we start pushing a site up in the rankings, it can take two to three months to see results for keywords we consider "easy" to get rankings on. For more competitive keywords, it can take much longer. For hugely competitive keywords, such as "travel" with over 1 billion sites competing for rankings, it can take years and years.
A third disadvantage of SEO can best be described as the viability of a certain market. The web is great because it provides us with a bevy of useful information. One such element is the ability to research whether people are search for certain things. Contrary to what you hear in the media and read, not every website should be aggressively marketed on the web. Some businesses just don't translate well. Assume you want to open a general online bookstore, for example. Do you really think you can compete with Amazon? If you are willing to commit to the cost of a 10 year project, we're willing to take it. That being said, you money probably would be better spent elsewhere.
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