5 Basic SEO Rules for Your Website

SEO or Search engine optimization is the process of improving the volume or quality of traffic to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion.

So I present, 5 basic “SEO Rules” to follow when you launch a new website.

1) Don’t Re-Use Your Title Tag On Every Page

Many times your website designer doesn’t even realize this is being done. Your creative team is more concerned with the visual presentation than to worry about something they consider more of a minor ‘nuisance”.

Most of the time, your website has been created from a template, which ensures that everything looks the same -design wise- from one page to another. This is perfect to get the site off the ground and out there. Most WYSIWYG (what you see is what you get) editors work this way as well, templates allow for easy production of web pages.

The drawback to this from an SEO perspective is that the Title and Meta tags are all repeated. To get your website off on the right foot, change each page’s title tag to reflect what the page is about. You’ll be surprised at the good this can do for each of your web site’s pages.

2) Keyword Research

It would be wise to do at least a little keyword research before your launch your website. Understanding how your audience searches is the most beneficial thing you can do for your website. Doing even the slightest amount of research can clue you into small idiosyncrasies that could be “gold mines” in disguise.

Keyword research can also let you know how to target the content on your page, how to word each page’s title tag and whether people really are searching on your business name. It’s well worth the time spent to discover exactly what you need to target to have a successful website.

7 Best SEO blogs to follow

Search engine optimization is nothing less these days when you are trying to find some good promotion for your site, without the involvement of publicly placed ads.

But SEO isn’t anything constant. It always keeps changing with the tactics and criteria of search engines like Google to rank websites. And there are some very good blogs that keep sharing these tricks, news and information about the changes that happen in the search engine world. Here are the best 7 blogs about SEO -

1. Search Engine Land – A news and information site covering search engine marketing, searching issues and the search engine industry. Danny Sullivan, the main person behind this.
2. SE Roundtable – This blog craves through and lists the best discussions that are going on in various search engine forums. The purpose behind the Search Engine Roundtable is to report on the most interesting threads taking place at the SEM (Search Engine Marketing) forums.
3. Search Engine Journal – Search Engine Journal, a publication of Search & Social Media, LLC, which specializes in a community approach to the reporting of search engine news & the sharing of Search Engine Marketing knowledge & tactics.
4. SEOMoz Blog – This is a blog maintained by a big team of SEO experts and is one of the best in the list. It teaches, discusses and researches on the SEO practices around.
5. Matt Cutts – This is a blog by the Google Guy Matt Cutts, which is specifically not always about SEO but sometimes the posts are direct exposure of what the Google team is doing. He has been into the Google Spam control team since long time and does share some good tips about SEO.
6. SEO Book – Aaron Wall, one of the best SEO Trainers around. He writes about some best SEO practices to follow and also sells an ebook that teaches every basic part of SEO for learners.
7. Search Engine Watch – Search Engine Watch provides tips and information about searching the web, analysis of the search engine industry and help to site owners trying to improve their ability to be found in search engines.

Common search engine principles

o understand seo you need to be aware of the architecture of search engines. They all contain the following main components:


* Spider - a browser-like program that downloads web pages.

* Crawler - a program that automatically follows all of the links on each web page.

* Indexer - a program that analyzes web pages downloaded by the spider and the crawler.

* Database - storage for downloaded and processed pages.

* Results engine -extracts search results from the database.

* Web server - a server that is responsible for interaction between the user and other search engine components.


Specific implementations of search mechanisms may differ. For example, the Spider+Crawler+Indexer component group might be implemented as a single program that downloads web pages, analyzes them and then uses their links to find new resources. However, the components listed are inherent to all search engines and the seo principles are the same.

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Tips for ranking high on Google Image Search

Attach a 7-8 word description with both the ALT and TITLE attributes of the IMG tag - Make it a habit to use these attributes.

A short two line description of the image just beneath the graphic is the best way to describe an image.

If possible, try to wrap text around your images using float.

If your site design won't allow wrapping text or if the image is large in size, try to place the images near the text that describes the context of your image. If the image is of an Adobe Photoshop box, don't place that image near the paragraph that describes Corel Photopaint.

Web Images placed at the top of the page are more likely to appear in search results than the ones which are at the bottom.

Web Photo Galleries which have no text descriptions can make use of the Title and Meta tags to insert information about the images.

A descriptions enclosed in H3 or Bold tag will have more weight than the one enclosed in the Parapraph tag.

google and yahoo seo tool

An interesting tool that compares the first 100 search results between the two search engines. You can enter a search term and look at the similarities and differences between the results.

Once you enter a keyword, the application generates a point-to-point graph with Google results on the top and Yahoo! results on the bottom. You can follow the blue lines that connect two points to know where a certain website shows up in each search engine. This is a quick way to find out which search engine shows a website in a higher position within the results. This tool provides some interesting information and worth checking out.

Just check it out here: http://www.langreiter.com/exec/yahoo-vs-google.html?q=hiox

Website Optimisation for Organic Ranking on Search Engines

Search Engines and Directories have guidelines something like a rulebook, which defines what design factors are considered good and bad from the search engines point of view. Or rather, what is considered legible and illegible as search engine spiders do not have eyes and cannot see quite a few factors that constitute part of the aesthetically designed website, e.g. images, flash, etc.

By knowing what factors search engines use to rank pages, we can focus our efforts and achieve rankings without resorting to Spam. A search engine friendly website is thus the first step towards high search engine rankings. We can either consult with you on an existing website modifying it to meet search engine parameters or help you design a totally new website that search engines can read, understand, index and promote.

It is still and will remain the King – Content Optimisation:Your web site’s content is the search engine’s content, so search engines want sites with high quality content above all else. Web pages with high keyword density and Text that accurately reflects the products, and services offered by the website. Some authors combat this by placing their keywords at the bottom of their pages in invisible text. But this method is considered Spam and will lead to blacklisting of your website.

Skilled content writers can optimise your website’s content to enrich it with keywords while making complete sense to a novice, i.e. text content that appeals to spiders and surfers alike.
Website Page Re-naming:Recently, search engines including Google and Inktomi have started to use keywords in the URL as a part of their ranking formula. Unless you’re one of the lucky ones who registered their domain name back in 1996, you will probably have little luck finding a domain name with your keywords in it.

Fortunately, we can rectify your problem. The solution is to name your files with appropriate keywords. Let’s say that you sell web services. Solution Point will re-name your page info.html, to web_services.html and try to insert a keyword in the name of every single file.
Website Link Re-naming:Good navigation through a website isn’t just important to users. Search engines use the links within websites to crawl and index the pages those links point to. It’s very important that you have text links on your website that contain your target keywords. The easier and more convenient it is for search engines to get in and scan your website, the more traffic they are going to deliver to your website.

Creation of Nice SiteMap:This is a textual representation of your site’s structure. It includes every single page on your site, usually categorized for easier navigation. Site maps provide a great way to make sure that search engines, which follow links, index every page. They act as a roadmap of your website for search engine crawlers. The more of your website the search engine sees, the more times you will appear in a search result for a certain topic.
Recommendation & Creation of Link Pages:Search Engines prefer websites that provide a host of external links. They consider such websites to be portals of information and thus relevant and helpful for the surfers queries. Solution Point thus helps you tap in on this factor by creating Pages that bear links to your clients, relevant websites of your industry, your partners, etc

6 Top SEO Information for Search Engine Optimization

Mostly On-Page SEO is the most important than any other means of optimization. The processes are very easy but important while designing and content to pages. From my personal experience

I have managed to come up 6 ways to optimize web pages easily.

1. Keywords positioning :- I always seek to use Google’s Keyword Tool, Google Trend, Overture Keyword Tool to search what other people are searching related to my content. Then write my content using those keywords. Some people just try to over populate keywords. I believe 6%-10% keywords in content in enough for search engines to find your website from thousands of website approximately the world.

2. Title Tags:-Title tag is very important. Title should not be too long. For Google, 70 characters are enough for SERP. Keywords should be place in a natural way. Repetitions look is odd to see when web pages come on SERP. Descriptive titles have maximum clickthoughs.

3. Internal Linking :- Internal linking is very important. The more links are spread, the more Page Rank is distributed between the pages. Spiders are very frequents to different pages and can dig very deep.

4. Meta Description Tags:- Meta description is another important for on-page SEO. Google only consider 155 characters from Meta description. So it’s important to write a unique Meta description within 155 characters using keywords.

5. Use Images and ALT tags:- Images make articles and pages attractive to visitors. More over images are also indexed different search engines. Using relevant keywords in the image alt tags help in SERP.

6. Sitemap submission:- Sitemap help visitors to navigate between pages and also helps search engine bot to index very easily. I personally submit sitemap to Google Sitemap, Live Webmaster and Yahoo! Site Explorer regularly. To generate XML sitemap, I use XML Sitemaps or VIGOS Gsitemap. For Word press websites, I use Google XML Sitemaps plug-in

Googleating

Googleating pronounced Google-ating describes the increasing practice of constructing a website primarily for the purpose of appearing high in the search engine Google. With the importance of a high Google ranking becoming more apparent, the majority of experienced SEOs (search engine optimizers) know the many tactics used to manipulate the Google algorithm.

Increasing Web Traffic

Every online business thrives on traffic, especially targeted traffic. An absence of traffic to your web site is not a good sign as it means that there is no one to purchase your products or services and hence, no money to be earned. Many Internet business operators make it their priority to increase web traffic. If you are serious about growing your online business, then an increase in web traffic to your site should be what you are aiming towards as well.

For small business, especially if you are just starting out, budget might be your chief concern. However, the Internet is a vast entity and kick starting your business doesn't have to take a truckload of cash. Many successful businesses online began small on budget but big on determination and innovation. Here are a few suggestions for low cost ways to increase web traffic without burning a hole in your already small pocket.

Writing articles and submitting them to article directories is an effective technique in drawing interest from your target audience in the type of products or services you are offering on your web site. All you need is to invest your time and effort into writing. Having your articles in directories will make your web-presence felt by the Internet audience as well as establishes a link for interested persons back to your site. This is one sure way to increase web traffic on a low budget. Going one step further to find directories with niche viewers relevant to your products or services can take your business up a level.

Another very affordable approach to market your site and increase web traffic is in creating a business blog. This can be done on any free blog service like Blogger.com. Your blog should not only contain daily updates on your products and information about your business but also a link back to your web site. These posts are often easily picked up by search engines, increasing your chances of being featured on search results for topics relevant to your business.

Starting a new business is never easy. It takes hard work, a full-time commitment and the ability to plan your marketing strategies wisely. Never allow a low budget to discourage you from wanting to grow your business and increase web traffic. A little effort goes a long way in long-term success.

Search Engine Optimization India

Search engine optimization is the process of optimizing, or making your site good for, natural search engine rankings. I use the term natural search engine rankings to simply differentiate SEO from the purchased or sponsored search engine rankings.

There are two primary ideas of search engine optimization that of On page SEO and Off Page SEO. On page SEO is all the search engine optimization that takes place on your webpage itself. Every thing from keywords, Meta tags, title, description, keywords, alt tags etc.

Off page SEO is all the search engine optimization you do that is not on the web page itself, the most important part of off page SEO is that of generating back links to your web site. Proper On page and Off page SEO together will definitely get you to the top.
SEO Benefits:

* Increased website traffic
* Increased leads/sales
* Wider target market-global market
* Lower marketing costs
* Dominate your competition/competitors

Search Engine Compatable Web Design

If your website was designed without SEO in mind, Infrascape can re-design your existing website source code to suit the search engine's requirements. These would include modification of source code, renaming of files and directories, as well as incorporating a HTML sitemap, etc.

Robot Text

Robots plays important role in the field of SEO. We have two ways to control pages and folders one is using Robots META tag and other is through robots.txt

A web page creator can specify which page should be indexed and which page should not be indexed by search engines by placing Robots META tag in the HTML section

Here are some Robots tags that are common

< content="NOINDEX" name="ROBOTS">- Ignore content and follow links
< content="NOFOLLOW, INDEX " name="ROBOTS">- Include content and do not follow links
< content="NOINDEX,NOFOLLOW" name="ROBOTS">- Ignore content and do not follow links
< content="INDEX,FOLLOW" name="ROBOTS">- Include content and follow links
< content="NOARCHIVE" name="ROBOTS">- Cache link should not show Search results pages
< content="NOODP" name="ROBOTS">- The Open Directory Project (ODP) title and description for the page should not be displayed in Search results
< content="NOYDIR" name="ROBOTS">- The Yahoo Directory title and description for the page should not be displayed in Search results
< content="NOSNIPPET" name="ROBOTS">- Titles are only displayed in Search results page and not description or text context for this page

In addition to manage folder level user agent control robots.txt file can be used. This file can be placed in root of each server and the format is plain text not HTML

Through this file website owner or webmaster can allow access to web page content and disallow access to admin, cgi and any secured files that you don’t want search engines to index

A typical robots.txt file will look like

User-agent: *
Allow: /
Disallow: /admin*
Allow: *content*
Disallow: /test/
Disallow: /paypal/
Disallow: /credit/
Disallow: /cgi/

Explains, all robots can crawl except the admin files, and crawl files named content folder, and should not crawl test, paypal, credit and cgi folder.

Social Media Optimization

Social Media Optimization is the newest optimizing technique that is based on participations of users and social mediums. your brand gets much more exposure and interactions with the target and potential customers or communities. In this way, your website directly reaches to the customers.

Social Media Marketing makes sure that your brand gets the maximal social networking and media search results or SERP. SMO makes your website much more visible, well known and establishes your distinct brand. The best thing is that you are always connected with the customers whose feedback will let you shape your business to the perfection.

SEO India

As millions of web sites are coming up everyday, the internet has made it easier for companies to do business worldwide. Successful online business is possible unless the web users find your site before your competitors in search engines and directories which highlight your products and services. If not then you start losing business! Search engine marketing and search engine optimization are known to be powerful tools to get your website in front your competitors’. Our SEO India firm can help enhance your web presence in a way that you get more and more potential traffic visiting your site on daily basis.

Profit By Search is a one of a kind SEO firm in India with experts who can best understand the underlying technologies of search engines and how they work. People often wonder ‘Where does their web site rank in search engines?’ Are they getting substantial amount of traffic for better revenues? If you do not have the answers to these questions, then why not let our SEO India firm take care of your SEO services. We are an SEO Company in India with high level of expertise in all kinds of Internet Marketing strategies.

Search Engine Optimization - India (seo india)

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Search Engine Optimization India

Search engines are the primary tools for Internet users to find Web sites. The primary search engines are Google, Yahoo, MSN and AOL. Search engines are built with an objective to report to the searcher, those websites, which appear to be having more relevance with the information sought by the searcher. Hence, a search engine facilitates searching of relevant information on the web.

Search Engine Optimization is about ensuring that your web site and web pages are accessible to search engines, that they are focused in ways that help improve the chances that they will be found when somebody is looking for them.

Search Engine Optimization (SEO) Services

Searchenginefactors.com is an Hyderabad based web promotion & Search Engine optimization company which provides guaranteed top ten search engine ranking in Google, Yahoo, MSN, Alta Vista etc. We are successfully providing the website promotion, Internet Marketing, Website Marketing(India)hyderabad

Website optimization is the art of placing your website in top ten rankings of major search engines for a strategically defined & researched set of keywords. Affordable Website promotion and optimization of your site leads to high ranking in search engines to increase the targeted traffic to your website thus resulting in more leads and sales.

Benefits of Search Engine Optimization

Major search engines command over 900 million searches everyday, day after day. Web site promotion & Search engine optimization services helps you get your share of the pie, which you might be losing otherwise to your competition

Website promotion of keywords and submission offers a much better return on investment compared to banner campaigns or pay per click campaign as by improving your search engine ranking you can generate a lot of useful traffic to your site

Link Building

A good link building campaign is the key to achieving high search engine ranking. Our link exchange campaigns are manually done by human and not done by various automatic link exchange campaigns. This step of promotion involves,identifying potential link partners - These are websites which complement your web site in content and have a high page rank


Manual Submissions to search engines and directories

Manual Submissions or directory submissions to major search engines and directories is a process often referred as search engine submission,our website promotion submissions, done manually, to the top search engines and directories

On-site

Search engines index web pages and analyse text contained within them to find out what it is about. If you do not have a keyword on a web page it is unlikely that page will ever rank for that keyword.

There are different parts of a web page, which are given varying weight of importance by search engines when deciding what sites will rank. The most important of these is known as the title tag. The title tag is – in most cases – what you will see come up in big blue letters on search engine results pages – the part you click on to take you to the page. Search engines do not pull this out of thin air. In most cases it is a part of the web page, which can be easily changed. If you want to rank for a keyword or phrase in a search engine, ideally it should be present in your title tag. Search engines also give more weight to text that is set to be a header or in bold. It is also beneficial to mention your keywords several times in your site's copy.

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Link Building

Link Popularity Building helps clients website gain PageRank. A higher PageRank enables your site to rank higher in Search Engines with competitive keywords. Read more about PageRank in our article Google PageRank Algorithm Explained.

Incoming links (also known as inbound links and non reciprocal links) have gained unprecedented importance in high ranking of your website. More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves and AltaVista etc. rely on off-page factors such as ‘Link Popularity' to determine how important the site is in order to rank it high. Now web site optimization, no matter how nicely it is done, is not sufficient to get you good rankings. A large number of good incoming links help your website beat competition to rank high in Search Engines.

It is important to note that all links are not created equal. The search engines evaluate the incoming links on various parameters to determine the value of each site linking to then. Some important aspects which search engines evaluate are - PageRank of the linking webpage, total outgoing links on the linking webpage, industry relevance of the linking website, page relevance, keywords in anchor text, etc.

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