You need to become a part of a group or form a group for the purpose of putting your advertisement. Usenet generally encourages informative alerts or notices which are non profit to be put on their board. However, where the discussions are strictly of non-profit nature you are not allowed to post more than one each week, that too not very flashy.
You can use your advertisement simply worded on Usenet. Though there are many Usenet users who consider advertising on this media violation of the usefulness of this media, there have been special arrangements made for people meaning to advertise for commercial purpose on Usenet.
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