Search engine optimization (SEO) is about adding finely tuned keywords and phrases to your pages so that you can bring as many relevant visitors to your site as possible. Web site optimization (WSO) is the process of optimizing web sites for maximum speed, which ideally includes SEO as part of the optimization process. WSO and SEO are often used interchangeably, but they are different. WSO is an umbrella term that can optionally incorporate SEO, while SEO is devoted solely to raising search engine relevance to acquire relevant visitors. Now that we've got that straightened out, let's look at what we'll cover in this chapter.
To fully optimize a web site, you need to optimize its keywords. Although the focus of this book is on speed optimization, it's important that you optimize your keywords so that your audience can find your site. A lightning-fast web site won't succeed if no one can find it. This chapter summarizes keyword selection and placement techniques that you can use to maximize the search engine positioning of your site.
key word optimization guide lines:
- Determine your keyword phrases
- Sort by popularity
- Refine and combine keyword phrases
- Sorty by popularity again (repeat steps 2 and 3 as needed)
- Write a
titleusing your top two to three phrases - Write a
descriptionmeta tag - Write a
keywordsmeta tag - Add keywords into key tags and attributes, and mix well
- Submit to search engines
- Watch the hits roll in
- web site optimization
- web page optimization
- html optimization
- graphics optimization
- web speed
- performance tuning
- java script optimization*
- fast web sites
- download time
- improved usability
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