Keyword research is the core of any SEO campaign, since the keywords you pick during the research will be included in your website copy, into your PPC campaigns and any other website promotion campaigns. In a sense, keyword research is similar to customer research, because you are studying what words your potential clients use when searching for your service or product.
Here is what you need to do to run a solid keyword research:
- pick valid initial keywords
- use a variety of sources
- search from the point of view of your potential customers
- get the most possible amount of keyphrases
- keep the keywords that will attract the target audience
- pick the small-medium competitive keyword phrases
- spot the topics for your content (site pages, articles, blog posts, press releases, etc)
- use keyword research data
- write website content
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