If your site is new, there is no way you can come up for a competitive keyword within a couple of years, so you'll need to target non-competitive keywords. These are usually 3-5 keyword phrases or may be even 2-keyword phrases, if both of the keywords are not competitive.
If you have an old site (over a year or two), you should know which keywords are more or less competitive. You can keep all the keywords to gain more insight what to add to your website.
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