What is Page Rank

PageRank is one of the methods Google uses to determine a page's relevance or importance. It is only one part of the story when it comes to the Google listing, but the other aspects are discussed elsewhere (and are ever changing) and PageRank is interesting enough to deserve a paper of its own.

Page Rank for high search engine ranking. PageRank can improve your search engine ranking by 60%. It increases the brand, impotence and popularity of your website

As a rule it takes about to weeks for Google or other search engines to index the new version of your web site after it has been optimized and submitted. The sooner we start your web site optimization, the faster you will see the initial results.

Search Engine Optimization Strategies

1. Meta Tags. Meta tags are simple lines of code at the top of your web page programming that tell search engines about your page. Include the title tag, keyword stag, description tag, and robots tag on each page

2. Create and update your sitemap. Developing a site map is a simple way of giving search engines the information they need to crawl your entire website. There are plenty of free software packages on the web that can help you generate a sitemap. Once you create a sitemap, submit it to Google and Yahoo

3. Ensure that all navigation is in HTML. All too often, navigational items are in the form of java script. Even though navigation technically still works in this format, it’s not optimized. Create your navigation in HTML to enhance internal links throughout your website

4. Check that all images include ALT text. Your image’s alt text is spidered by search engines. If you’re not including your keywords in alt text, you are missing out on a huge opportunity for improved search engine result placements. Label all of your images properly.

5. Use Flash content sparingly. Content generated through java script or flash is a big no-no. Some webmasters like to use flash because of the presentation. If you must, use it sparingly, but only after your site has been properly optimized with basic search engine optimization in mind.

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3 Ways To Improve Your eCommerce Website

If you run an e-commerce website and you’re looking for simple ways to improve it for both performance and search engine optimization, here are three ways that you can make your site better for users, the search engines, and for you:

1. Tag all photos with an alt tag - Most e-commerce sites have a “bookshelf” with photos and product descriptions. Product descriptions are nice, but make sure that your photos are optimized with alt tags. It’s simple and it will help your optimization efforts in two ways. First, by giving you another keyword in your “under the hood” content. Secondly, you might get found with image search.

2. Create a Google Custom Search Engine - By allowing your users to search your website for things they want and need, you are also gathering information that can help you optimize your website. Google keeps those statistics and you can go back to see what search terms were most searched for from your website. If you find a lot of users searching for items you don’t have you could discover a whole new product line. That’s just one example of a practical benefit to having a custom search engine.

3. Make your site navigation simple - Make things easy to find. Simple to say, hard to do. But necessary.

eCommerce is growing by leaps and bounds. Do yourself a favor and make your website user friendly.

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10 free SEO tips

1. Write more — You can’t have too much content. Not only will it help with your most important keywords, it will also help acquire traffic from the long tail of search.
2. Write good page titles — A page’s title (the title tag) is one of the most important SEO factors. It should be unique for every page, starting with the best keyword that describes that page.
3. Use customer-speak — Write using the terms that your customers do. These are usually the keywords they are typing into the search engines to find organizations like yours, so doing so will help your rankings more than will using brand names and your own special lingo.
4. Write more — Can’t emphasize this enough.
5. Get links — Encourage / solicit links from other sites to yours. Search engines see these as outside validation of your site’s worthiness.
6. Link often — Cross link between pages in your site. If a page for Product A talks about its relationship to Product B, make the reference to Product B a link to that page.
7. Avoid glitz — Over-reliance on Flash and JavaScript, particularly for navigation and splash pages, can prevent search engines from indexing all of your content.
8. Write more — You might think that having this in here again is cheating our way up to 10, but it really is that important.
9. Break up long content — Instead of writing really long pages, break up content into easily digestible chunks on different pages with simple navigation between them. A simple rule of thumb is to break up a page wherever you have a subheading. This will generate more pages that better target variations on your main keywords.
10. Research keywords — Finding the right targets is half the battle. Look at your competitors and use tools like the Google Keyword Tool to find out what your customers are looking for.
11. source www.web1marketing.com