Off-page Techniques

Link Popularity is an important factor, used by almost all of major search engines to rank websites. Link popularity can be increased by link exchange or acquiring one-way incoming links.

Since link popularity is an important factor in determining search engine ranking, plan it carefully. Don't just exchange links indiscriminately, link to web pages that are similar to your niche. Also have your incoming text links centered on your key phrase.

It is not only the quantity of links that counts, but also the quality of the links. So, you will be better off with a few links from good quality web pages (those that ranked high by the search engines) than many links from low-ranked web pages.

How to acquire one-way incoming links? You could either purchase them or do it the organic way – write articles related to your niche and post them at article directories that command high web traffic.

Search engine rankings are extremely important for a successful Internet marketing campaign. Get your basic SEO right. Try the steps listed above. Good search engine ranking does not happen overnight. Be patient. Depending on the competitiveness of your key phrases it could anywhere between 3 to 6 months, in some cases a year, for your web pages to rank high at the major search engines like Google, Yahoo and MSN.

Off - Page Optimization Methods

* Submission to important paid inclusion directories
* Yahoo Directory Inclusion
* Submission to Dmoz directory
* Submission to more than 500 free inclusion quality directories
* Re-optimization of site
* Reciprocal link building - 2way and 3way links
* Link Popularity through one way links
* Buying text link advertisements from relevant sites to increase the link popularity
* Article Submission
* Newsletter Submission If Required
* Forum Posting If Required
* Blog submission If Required

seo tips

Here are a few tips for the latest Jagger update (Google)

Age of site - older is better

Age of links/ or the way it measures links - older is better, less emphasis on new but quality links

Overall size of site - pages from larger sites get an advantage in the serps

Freshness of content - sites that have continually significant expansion are favoured, regardless of quality

more emphasis on ibls, less on content relevance - more index pages are ranking for specific keyphrases that they bear little relevance to

More weight on obls - sub directory pages from large directories are now appearing alot more in the serps, possible due to relevant obls

Quality of link and anchor text no longer carries as much advantage - old links and quantity favoured.

10 free SEO tips

1. Write more — You can’t have too much content. Not only will it help with your most important keywords, it will also help acquire traffic from the long tail of search.
2. Write good page titles — A page’s title (the title tag) is one of the most important SEO factors. It should be unique for every page, starting with the best keyword that describes that page.
3. Use customer-speak — Write using the terms that your customers do. These are usually the keywords they are typing into the search engines to find organizations like yours, so doing so will help your rankings more than will using brand names and your own special lingo.
4. Write more — Can’t emphasize this enough.
5. Get links — Encourage / solicit links from other sites to yours. Search engines see these as outside validation of your site’s worthiness.
6. Link often — Cross link between pages in your site. If a page for Product A talks about its relationship to Product B, make the reference to Product B a link to that page.
7. Avoid glitz — Over-reliance on Flash and JavaScript, particularly for navigation and splash pages, can prevent search engines from indexing all of your content.
8. Write more — You might think that having this in here again is cheating our way up to 10, but it really is that important.
9. Break up long content — Instead of writing really long pages, break up content into easily digestible chunks on different pages with simple navigation between them. A simple rule of thumb is to break up a page wherever you have a subheading. This will generate more pages that better target variations on your main keywords.
10. Research keywords — Finding the right targets is half the battle. Look at your competitors and use tools like the Google Keyword Tool to find out what your customers are looking for.
11. source www.web1marketing.com
    

IBL(inbound link)

Abbreviation for In Bound Link. Any link on another page that points to the subject page. Also called a Back Link

Latest trends in SEO

Apart from keywords uses, a professional SEO use different optimization techniques with your webpages that include image optimization, text optimization, flash optimization etc. It is normally called on-site optimization.

Geographic optimization is another SEO technique that a professional implements on demand. It's aimed to include webpages in search listings for internet users who search services in a particular geographical region, county or state.

Blogging and creating lot of content rich blogs on wordpress, blogspot, blogflux, hubpages are among latest trends and it has really proved effective in improving search engine rankings.

Social bookmarking is in trend for a pretty long time now. There are hundreds of social media sites that allow dofollow backlinks; improving your link popularity as well as some quality traffic.

How can we forget mentioning unique article marketing? Well, it is all-time hot favorite SEO technique for webmasters. However, one should prefer manual submission of unique article only in few top article directories rather than submitting in thousands through software.

SEO services are used in two ways: as a stand-alone service and as part of online marketing. The whole strategy involves adding specific keyword phrases and meta-tags to webpages together with other important SEO steps like directory submissions, press release writing etc.

As the search engine algorithms are getting more sophisticated everyday, new SEO techniques are coming in picture. Of course, human brain is there to beat its own algorithms. We just need to do the best and be a part of this race and latest trends. Competition is there to stay and grow. All the best!