SEO 101 or How to get your Site on Google’s 1st Page and Keep it there

Visible On Page SEO

Domain name
If it is manageable insert your main keyword in the domain name.

URL
When you create subdirectories or new pages, name them meaningful and insert your keywords. The sooner the keyword is mentioned in the url the better. Here is an example if you would concentrate on the keyword “marketing”:
bad: http:/www.companyname.com/services/
good: http:/www.companyname.com/internet-software-for-marketing/
best: http:/www.companyname.com/marketing-internet-software/

Page Title
Make the page title simple, meaningful and try to insert as many of your keywords as you can. It also matters which words you write first. So try to place your keyword in the beginning of the title.
Do also write unique page titles for every single page!

Heading tags
Use h1, h2, and h3 tags on your site. Make them unique and insert your keywords. Like before, it does matter where the keyword stands. The sooner the better.

Bold text tags
When writing the content use bold text on your keywords!

Other places to use your keywords
Besides the already mentioned places like page title, headings and content you can should put your keywords into site navigational areas (links) and alt tags in pictures.

Non-visible Page SEO

robots.txt & sitemaps
Create a robots.txt and a sitemap for your site!
For further details check these two links: post from Google about robots.txt
and this about sitemaps.

OFF Page SEO

Inbound Links
Get inbound links. The more the better. But wait, do not go crazy and backlink spam! Go for one-way back links from relevant and quality websites. This will boost your Google page rank.

Link Anchor Text
Use short and significant anchor texts for back links. So for example instead of having the link saying “YourCompanyName” try to make it specific like “Internet Marketing”.

More SEO tips - The do’s and do not’s

• Do not target common keywords like “shop” or “design”
• Do not copy any content from other pages
• Add new content from time to time to keep your site on top
• Monitor and analyze your keywords performance and study your competitor
• Try to avoid flash and scripts to keep your code clean
• Use not more than 5 to 7 words for your meta keywords
• Use unique and relevant meta keywords for every single page
• Create landing pages, optimized for specific keywords
• Don’t spam your meta tags with keywords, focus on your main keywords
• Provide unique and useful content. Seriously, this is crucial!
• Use text for your navigation and not images
• Integrate a blog for fresh content and social marketing possibilities
• Once again, take your time researching the right keywords for your site