Search Engine Optimization - Hyderabad (seo)

Friday, October 24, 2008

Levels of keywords

1.Low level keywords :
If the keyword competition (in Google) is <= 4 digits then it is considered as low level keyword. For low-level keyword we can optimize a website with in 3 months.

2.Medium level keywords :
If the keyword competition (in Google) is <= 7 digits it is considered as medium level keyword, For medium -level key words we can optimize our site with in 6 to 7 months.

3.High level keywords :
if keyword competition is above or equal to 8 digits it is considered as high level keyword .we can optimize these high level keyword in 1year.

The Meta Description Tag

A Meta description tag needs to be kept brief and informative. A description of about 25-30 words will be fine. Keywords and key phrases should be included in the Meta description tag.
The one that says "name=description" is called as the meta description tag, The meta description tag allows you to influence the description of your page in the crawlers that support the tag, The text you want to be shown as your description goes between the quotation marks after the "content=" portion of the tag (generally, 200 to 250 characters may be indexed, though only a smaller portion of this amount may be displayed). An easy way to write meta description tag is to take the first sentence or two of body copy from your web page and use that for the meta description content

Thursday, October 23, 2008

Pick small or medium competitive keywords

If your site is new, there is no way you can come up for a competitive keyword within a couple of years, so you'll need to target non-competitive keywords. These are usually 3-5 keyword phrases or may be even 2-keyword phrases, if both of the keywords are not competitive.

If you have an old site (over a year or two), you should know which keywords are more or less competitive. You can keep all the keywords to gain more insight what to add to your website.

Writing content after keyword research

One of the ways was briefly outlined before: write content for your website. But how many pages/articles/posts do you need to write? Here your content strategy comes into play. You'd be better off creating fewer pages, but of extreme top quality. This will ensure that natural links from folks that enjoyed it will point to a single place, which will add more weight to a single page, which had been targeted at numerous related keywords, which will ensure that that single page will come up for numerous related phrases in the SERPs.

Of course, you may as well create a page for each of the unique keyword phrase. But bear in mind that should a search engine regard another page for a similar keyword more important, your efforts for creating near-duplicate pages will be disregarded and you won't gain much after a thoroughly conducted keyword research.

How to do keyword research and learn what your customers need

Keyword research is the core of any SEO campaign, since the keywords you pick during the research will be included in your website copy, into your PPC campaigns and any other website promotion campaigns. In a sense, keyword research is similar to customer research, because you are studying what words your potential clients use when searching for your service or product.

Here is what you need to do to run a solid keyword research:

pick valid initial keywords
use a variety of sources
search from the point of view of your potential customers
get the most possible amount of keyphrases
keep the keywords that will attract the target audience
pick the small-medium competitive keyword phrases
spot the topics for your content (site pages, articles, blog posts, press releases, etc)
use keyword research data
write website content