What Is RSS

RSS is a format for syndicating news and the content of news-like sites, including major news sites like Wired, news-oriented community sites like Slashdot, and personal weblogs. But it's not just for news. Pretty much anything that can be broken down into discrete items can be syndicated via RSS: the "recent changes" page of a wiki, a changelog of CVS checkins, even the revision history of a book. Once information about each item is in RSS format, an RSS-aware program can check the feed for changes and react to the changes in an appropriate way.

RSS-aware programs called news aggregators are popular in the weblogging community. Many weblogs make content available in RSS. A news aggregator can help you keep up with all your favorite weblogs by checking their RSS feeds and displaying new items from each of them

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keyword density,keyword prominence,back links

1)Keyword density :The density of keyword affects the ranking of your page. The higher the keyword density the higher is your rank so one should always include a 30-40 word paragraph containing key-word rich content, thus increasing the keyword density.

2)Keyword prominence :The keywords you have chosen should appear in title, Meta and H tags with some occurrence in the body also. So you should not define Google without putting the word Google in the body of the definition. This means H and P tags should go hand shaking with each other.

3)Page rank and back links: The more site links to your site better is the page rank of your site and more relevant your site is. Google also takes into consideration the words [or Anchor text] that appear in your back links

4)Content:Some say that the Content of your site is the king, but for me it’s actually the crown which the webmaster wears if his site has the right content. Build the content and users will be interested

Dynamic Site

A dynamic site uses a database to store it’s content. It delivers it’s content dynamically by parsing variables passed on by the users browser, thus showing the content the user requested. Dynamic sites are easy to maintain and usually a CMS is incorporated. A CMS or Control Management System allows the webmaster to add or change content without uploading html pages. Most large sites, forums and blogs are dynamic Sites.

Link Exchange Tips

1.Exchange links with websites that will bring you targeted traffic. Targeted traffic means visitors and/or customers that will be interested in your products or services.

2. Keep your link title brief and free of long sentences.

3. Try to keep your link description brief (aim for 200 characters or less).

4. Do not capitalize all letters in your link title or description.

5. Do not give the webmaster a deadline on when they should reciprocate. Webmasters are very busy people and it may take from 1 to 60 days or more. Be patient and in the long run you will receive more quality link partners!

6. Never remove a link partner from your site once they have agreed to exchange links with you and placed your link on their site.

7. Do not request link exchanges from sites that are unrelated to your website. For example, if you have a candle website, don't exchange links with a pharmaceutical website. This will not benefit your customers or visitors and the search engines may penalize your website for this.

8. Let the webmaster know that you have indeed visited their site and explain to them why a reciprocal link exchange with your website would be beneficial.

9. Be sure that your link pages are search engine friendly. Link pages are easier indexed if they have no more than 25 links per page.

10. Complete your website before requesting reciprocal link exchanges. Most webmasters will not link to a site where most of the pages are "under construction".

11. Do not give misleading information in your link exchange request. Most webmasters are not going to believe it and your request will most likely be ignored. For example, don't claim that your site receives 100,000 unique visitors a day unless your site really receives that many.

12. It is best to categorize your link partners. For example, you might want to have a home and garden page, a home improvement page, a candles page, etc. This is a much better way or organizing your links for both your visitors and your link partners. If you just have one huge page of links in no order, most webmasters will not approve your link exchange request.

13. Make sure your links page is linked and visible from your home page.

14. If your site is family friendly, do not add link partners that offer services or products that are not family friendly.

15. Be aware of free-for-all link programs and link farms. These are sites that basically offer nothing but unrelated links and end up collecting and sharing your email address, which results in a lot of unwanted SPAM in your inbox.

The above tips are only a few suggestions on how to build a successful linking campaign. Most importantly, be patient and take your time to find quality link partners that will add a valuable resource and bring targeted traffic to your website.

Lesley Dietschy is a freelance writer and the creator/editor of The Home Decor Exchange and the Home & Garden Exchange. The Home Decor Exchange is a popular home and garden website featuring resources, articles, decorating pictures, free projects, a shopping marketplace, and more. The Home & Garden Exchange is a unique link exchange directory dedicated to home and garden websites. Please visit both websites for all of your home, garden, and website needs.

Google Page Rank

here are many theories about page rank I am trying to give the best information about page ranks to help you to increase page rank of your web pages.

Google was the first search engine company to patent the system of taking into account inbound links, this algorithm was named as page rank. Page rank is estimated separately for each web pages and is determined by page rank- Citation, of other pages referring to it. Page rank is also regarded as the possible frequency of visits to a web page.
The Page Rank of a specified web page is thus defined as the probability that a visitor or a user may visit the web page.

It is assumed that the user starts viewing the websites from some random web pages, then the visitor or user follows the links to other web resources. There is always a possibility that the user may leave a web site with out following any outbound links and start viewing documents from a random webpage. The page rank algorithm estimates the probability of this event as 0.15 at each step. The probability that our users or visitors continue surfing by following one of the links available on the current web page is therefore 0.85, assuming that all links are equal in this case. If the user or visitor continues surfing indefinitely, popular web pages will be visited many more times than the less popular web pages. The sum of probabilities for all existing web pages is exactly one because the user or visitor is assumed to be visiting at least one Internet Web page at any given moment.

We can see Google page rank number between zero and ten on the Google tool bar. We can determine the Page Rank value for any web page with the help of the Google Tool Bar that shows a Page Rank value with in the range from 0 to 10.

Usually now a days Page Rank is not used directly in the Google algorithm. Since pure Page Rank characterizes only the number and the quality of inbound links to a Web Site, it completely ignores the text of links and the information content of referring pages. These factors are important in page ranking and they are taken into account in later versions of the search engine algorithm.