Website Optimisation for Organic Ranking on Search Engines

Search Engines and Directories have guidelines something like a rulebook, which defines what design factors are considered good and bad from the search engines point of view. Or rather, what is considered legible and illegible as search engine spiders do not have eyes and cannot see quite a few factors that constitute part of the aesthetically designed website, e.g. images, flash, etc.

By knowing what factors search engines use to rank pages, we can focus our efforts and achieve rankings without resorting to Spam. A search engine friendly website is thus the first step towards high search engine rankings. We can either consult with you on an existing website modifying it to meet search engine parameters or help you design a totally new website that search engines can read, understand, index and promote.

It is still and will remain the King – Content Optimisation:Your web site’s content is the search engine’s content, so search engines want sites with high quality content above all else. Web pages with high keyword density and Text that accurately reflects the products, and services offered by the website. Some authors combat this by placing their keywords at the bottom of their pages in invisible text. But this method is considered Spam and will lead to blacklisting of your website.

Skilled content writers can optimise your website’s content to enrich it with keywords while making complete sense to a novice, i.e. text content that appeals to spiders and surfers alike.
Website Page Re-naming:Recently, search engines including Google and Inktomi have started to use keywords in the URL as a part of their ranking formula. Unless you’re one of the lucky ones who registered their domain name back in 1996, you will probably have little luck finding a domain name with your keywords in it.

Fortunately, we can rectify your problem. The solution is to name your files with appropriate keywords. Let’s say that you sell web services. Solution Point will re-name your page info.html, to web_services.html and try to insert a keyword in the name of every single file.
Website Link Re-naming:Good navigation through a website isn’t just important to users. Search engines use the links within websites to crawl and index the pages those links point to. It’s very important that you have text links on your website that contain your target keywords. The easier and more convenient it is for search engines to get in and scan your website, the more traffic they are going to deliver to your website.

Creation of Nice SiteMap:This is a textual representation of your site’s structure. It includes every single page on your site, usually categorized for easier navigation. Site maps provide a great way to make sure that search engines, which follow links, index every page. They act as a roadmap of your website for search engine crawlers. The more of your website the search engine sees, the more times you will appear in a search result for a certain topic.
Recommendation & Creation of Link Pages:Search Engines prefer websites that provide a host of external links. They consider such websites to be portals of information and thus relevant and helpful for the surfers queries. Solution Point thus helps you tap in on this factor by creating Pages that bear links to your clients, relevant websites of your industry, your partners, etc