what is one way link

One-way links are links that point to your site from other sites which are not linked to from your site.
These types of links send a very powerful message to all of the major the search engines. In short it lets them know that your website is extremely valuable, very interesting or useful to owners and readers of other sites that they want to tell their audience about it.

One-way links are great to have because they help to increase your link popularity - the number of pages that link directly to your site. Search engines, especially Google, place a ton of importance on link popularity when ranking your site in their results.

You should also also garner direct traffic to your site from people who travel to your sites through links on other sites.

Most links to your site are good, but when at all possible you should aim for links on sites that are topically related to your site and its content.

During 2005, Matt Cutts of Google staed on his blog that Google does not reward sites that abuse reciprocal linking. You should take notice of this warning and try to make sure that as many of your links as possible are one-way links.

Ways to get one-way links
Make your website interesting and useful to your target reading audience.
Submit your site to DMOZ.org, in the appropriate category.
Write useful and informative articles then submit them to article directories online.
Hunt for blogs that complement yours and engage their readers in discussion then ask them to publish your articles or link to them.
Post brief, useful hints to industry specific blogs and discussion boards for the same reason.
Publish articles on pages within your site and invite other websites related to your content to publish them on their websites, with a link pointing back to your article.
Write testimonials.
Participate helpfully and without expectation of direct gain in related forums. Read the forum rules and protocols first, or you risk making a bad or damaging impression.
Give away free ebooks and white papers that have links to your site.
Get listed in online business directories.
Create a blog and submit it to the major blog directories.
These few tips should get you on your way to building a web of one-way links to your site. There are many more ways to go about getting one-way links to your site. The one thing you need to remember is that linking and getting one-way links to your site is an ongoing process and should be incorporated as part of your daily schedule

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