Search Engine Optimization Standards for Website Placement, Ranking and Positioning:

keywords in Url (domain name)
keywords in Title
keywords in Heading
keywords in body text-especially near the beginning
keyword proximity
meta tags-"description" and "keyword"
keywords in "alt" tag
keywords in "comment" tag
keywords in "title" attribute
keywords in text links
links from other sites to yours
popularity of other sites linking to yours
text in external links (backwards links)
common theme throughout site


Url (domain name)
INFLUENCES: All search engines, DirectHit (did not recognize URLs with: (?), (=), (@), (&), (cgi-), (CGI-), or (javascript))
Alt tag
INFLUENCES: AltaVista, Google, Hotbot, Msn, Yahoo
Comment tag
INFLUENCES: None
Title attribute a href="..." title="..."
INFLUENCES: None
Title tag
INFLUENCES: Google (prioritizes - keyword proximity, keyword order, exact keyword form, first 70 characters -including spaces ) All search engines
Meta Description
INFLUENCES: Altavista, Aol, Excite, Fast, Google, Lycos, HotBot, iWon, Msn, Yahoo
Meta Keywords
INFLUENCES:Altavista, Fast, HotBot, iWon, Yahoo
Keywords in Heading H1-H6
INFLUENCES: All search engines
Keywords in Body Text (beginning text has more impact)
INFLUENCES: All search engines
Frames
INFLUENCES: Altavista, Fast, Google, Hotbot, iWon, Lycos, MSN, Yahoo!
Link Popularity
INFLUENCES: Aol, Google (priority - called " ), PageRank" All search engines with varying degrees
Popularity of Links
INFLUENCES: Aol, Ask, Google, MSN, Teoma
Text in Backwards/ External Links
INFLUENCES: Aol, Google (Priority), AltaVista, Fast, Lycos Yahoo
Neural Network / RankNet (Vectorization)
INFLUENCES: MSN
Subject-Specific PopularitySM (link popularity + website theme of backward links)
INFLUENCES: Ask, Teoma
Themes of Website
INFLUENCES:Ask, Google, Teoma
Click Popularity
INFLUENCES: Ask, Google, MSN, Teoma, Yahoo


( Google provides "The "Sponsored" search results for AskJeeves, Aol.
( Yahoo Marketing Services (formerly Overture, GoTo) provides "Sponsored" search results for AlltheWeb, AltaVista, IWon, Lycos, Msn, Yahoo.

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( Inktomi provides search results for: About, AllTheWeb,AltaVisata, HotBot, Lycos, MSN Web Search Yahoo Marketing Services (formerly Overture, GoTo),Yahoo!.
( Google provides Web search results for: AOL, EarthLink, Go(Infoseek), IWon, Netscape, Yahoo! (images).
( Inktomi (Yahoo!) provides search results for: About, Altavista, HotBot, MSN Web Search (tweaked SERPs), Yahoo! (tweaked SERPs).
( Excite, Webcrawler are Meta Search Engines searching: Google, Fast, Ask Jeeves, Inktomi, About, Looksmart, Find What, Overture
( Looksmart provides Web search results for: About
( HotBot is a Meta Search Engine searching: Fast, Google, Inktomi, Teoma -optionally-).
( WiseNut provides search results (Web) for: LookSmart.
( Ask provides search results (Web) for: Lycos Teoma.
( Yahoo Owns: Overture, Inktomi, AllTheWeb, AltaVista)




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