Sunday, August 31, 2008

About ppc

Short for cost-per-click, an Internet marketing formula used to price online advertisements. Advertisers will pay Internet publishers based on the number of clicks a specific ad gets

How can i increase my link popularity

You can increase the link popularity by getting backlinks from relevent sites by using seo techniques like article syndication, directory submissions, blog, forums, social bookmarking.

What is the difference between search engine optimization and search engine optimizer

1..search engine optimization means- It is the process of optimising site
2.search engine optimizer means - it is the software or person who does that job

What is Onpage Optimization And Off page optimization

On page optimization
1.Title
2.Meta Tags
3.Bold Font
4.Alt Tags
5.Alt Image
6.Header Tag

Creating Xml
Checking Website load time spelling(etc)
Implementry Checking Codes all the pages
Checking and Broken links on the Website

Off page optimization
1.p.p.c
2.Link Popularity
And
Articles
Blogs
Forums
Press Releases
Rss feeds

Writing and publishing articles
Submit update pinging blogs
Writing and publishing press releases

The Impotance of Title Tag and Seo

Did you know the title tag is one of the most important elements of SEO?

Search engines will rank each page of your site based on how well it is optimized for certain keywords. Therefore, if you wanted a site to rank well for the keyword phrase "network attached storage" then you would create a page that was all about this phrase

.Makes sense, but without a properly written title tag the search engines may never rank your site well for the keyword phrase your targeting.

A title tag should be included on every page of your site. It tells the search engines what the page is specifically about. In the example above, if you were targeting the keyword phrase "network attached storage"

then you might want to have your title tag written with the following words: Network Attached StorageAlthough, I found out that having too many words in the title tag may not be a good thing.

Recently I was perplexed as to why my client was not ranking well for the phrase "network attached storage" on Google. In fact, they were no where to be found on Google for this phrase even though the phrase was in the title tag and there were a good number of sites linking to this page. I took a whole day comparing their page to competitor pages that ranked well on Google for the same phrase. I found a number of similarities including the number of inbound links to the page, page rank of the sites linking to the page, anchor text, keyword density, etc

The percentage of the keywords in the anchor text wasn't as high as the other sites and I noticed the competition had a few more sites linking to their pages, so I decided to focus my "off-page" optimization efforts on getting more sites to link to my client's "network attached storage" page.

Next, I focused my attention on "on-page" optimization. I noticed although the title tag had the words "network attached storage" in it, the tag read "network attached storage filers from..." As I mentioned previously, my client did not rank for "network attached storage" on Google, so I decided to type in "network attached storage filers" to see where the client would rank. The client ranked on the second page. To my suprise, just by adding that one keyword "filers" to the end of my keyword phrase made all the difference in where the page ranked in Google. So, I thought to myself what if I was to remove it from the title tag.

Link Building

Link popularity refers to the number and quality of the incoming links that are pointing to your site. No marketing tool can replace the effectiveness of word of mouth advertising. The same principle applies to website links. When a trusted site links to yours, people follow the recommendation. That is how linking works.
Search Engine Genie is an experienced hand in the field of link building campaigns. Search Engine Genie assists you in making your link building and website promotion easier and faster.

Find websites to link with 2. Make link requests 3. Process, organize, and manage links 4. Ensure that the search engines find or "spider" your link partners 5. Check frequently to see if your links are still on your partner's websites


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Why Need SEO

If you have to a sucess full business promotion and advertisement is very important, there are lot of ways in asvertisement,but the most popular way is search engine optimization

Creative Designer in Hyderabad

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Saturday, August 30, 2008

Search Engine Optimization Standards for Website Placement, Ranking and Positioning:

keywords in Url (domain name)
keywords in Title
keywords in Heading
keywords in body text-especially near the beginning
keyword proximity
meta tags-"description" and "keyword"
keywords in "alt" tag
keywords in "comment" tag
keywords in "title" attribute
keywords in text links
links from other sites to yours
popularity of other sites linking to yours
text in external links (backwards links)
common theme throughout site


Url (domain name)
INFLUENCES: All search engines, DirectHit (did not recognize URLs with: (?), (=), (@), (&), (cgi-), (CGI-), or (javascript))
Alt tag
INFLUENCES: AltaVista, Google, Hotbot, Msn, Yahoo
Comment tag
INFLUENCES: None
Title attribute a href="..." title="..."
INFLUENCES: None
Title tag
INFLUENCES: Google (prioritizes - keyword proximity, keyword order, exact keyword form, first 70 characters -including spaces ) All search engines
Meta Description
INFLUENCES: Altavista, Aol, Excite, Fast, Google, Lycos, HotBot, iWon, Msn, Yahoo
Meta Keywords
INFLUENCES:Altavista, Fast, HotBot, iWon, Yahoo
Keywords in Heading H1-H6
INFLUENCES: All search engines
Keywords in Body Text (beginning text has more impact)
INFLUENCES: All search engines
Frames
INFLUENCES: Altavista, Fast, Google, Hotbot, iWon, Lycos, MSN, Yahoo!
Link Popularity
INFLUENCES: Aol, Google (priority - called " ), PageRank" All search engines with varying degrees
Popularity of Links
INFLUENCES: Aol, Ask, Google, MSN, Teoma
Text in Backwards/ External Links
INFLUENCES: Aol, Google (Priority), AltaVista, Fast, Lycos Yahoo
Neural Network / RankNet (Vectorization)
INFLUENCES: MSN
Subject-Specific PopularitySM (link popularity + website theme of backward links)
INFLUENCES: Ask, Teoma
Themes of Website
INFLUENCES:Ask, Google, Teoma
Click Popularity
INFLUENCES: Ask, Google, MSN, Teoma, Yahoo


( Google provides "The "Sponsored" search results for AskJeeves, Aol.
( Yahoo Marketing Services (formerly Overture, GoTo) provides "Sponsored" search results for AlltheWeb, AltaVista, IWon, Lycos, Msn, Yahoo.

--------------------------------------------------------------------------------
( Inktomi provides search results for: About, AllTheWeb,AltaVisata, HotBot, Lycos, MSN Web Search Yahoo Marketing Services (formerly Overture, GoTo),Yahoo!.
( Google provides Web search results for: AOL, EarthLink, Go(Infoseek), IWon, Netscape, Yahoo! (images).
( Inktomi (Yahoo!) provides search results for: About, Altavista, HotBot, MSN Web Search (tweaked SERPs), Yahoo! (tweaked SERPs).
( Excite, Webcrawler are Meta Search Engines searching: Google, Fast, Ask Jeeves, Inktomi, About, Looksmart, Find What, Overture
( Looksmart provides Web search results for: About
( HotBot is a Meta Search Engine searching: Fast, Google, Inktomi, Teoma -optionally-).
( WiseNut provides search results (Web) for: LookSmart.
( Ask provides search results (Web) for: Lycos Teoma.
( Yahoo Owns: Overture, Inktomi, AllTheWeb, AltaVista)




Chart View

how can improve my page rank

how can i improve my PageRank?,


There are many different methods to obtain quality backlinks to your website. You will find that some methods work better than others depending on the subject and popularity of your site.

Directories

Submitting your website to directories is one of the best ways to increase your PageRank and even get some traffic at the same time. But submitting your site to just a few directories won't be good enough. You need to sit down and spend the necessary time to submit your site to a large amount of directories. This may seem like a painstakingly long process, but you'll be glad you did it when you notice results. I have taken the time to make a large list of free directories with high Page Rank. Although directories with low PR may seem like a waste of time, you should submit your site to them too because it still helps and they could eventually become a high PR site which charges money to submit to.

Link Exchanges

A very common practice to improve your Page Rank is a link exchange. This is simply where two people link to the other person's website. It's best that you only link exchange with someone who has at least as much PR as you and the subject of the two websites are similar. If you receive a link from a website with a subject which has nothing to do with yours, you'll find that very little if any PR will actually be transferred to you.

Forum Signatures

If you are an active user on a forum or message board, it would be wise to put a link to your website in your signature. This could help improve your Page Rank if the forum has a high PR, it could help improve your traffic from the forum members seeing your signature, and your site could get spidered more often because it is linking to a forum.

Buy Advertising

Although it isn't the best of choices, many webmasters will buy text link ads on websites with high PR. Although this can be effective, it can be very expensive and only a temporary thing. If you purchase text links for just a couple months, after the months are over you won't have the backlinks which were giving you the "votes" you needed to keep your Page Rank. So you have now spent a large amount of money on text links, but in the end you're right back where you started.

Articles

This is a method which not many people know about. Basically, you write articles about the subjects you know a lot about. You then let other people use these articles as long as they provide a link back to your site. If you wrote a quality article, you'll find many websites will want to use it, thus giving you plenty of backlinks. This method can work well with anything which you develope and give away for free such as scripts, web design, etc.



How to Write Your Articles to Become Search Engine Optimized

There is a world of difference between the writer who knows how o search engine optimize his website using articles and the other writer who though is very good but does not know how to write a search engine optimized article. Articles that are search engine optimized are simply those that are keyword rich.
They have the particular keyword targeted, appear a number of times. Thus, making it appear and rank high in the search engines. Writing search engine optimized articles takes a lot of practice. But once you get the hang of it, nothing can stop your website from ranking higher.
To write a SEO article, the very first thing I need you to look at is study this article. It is an example of an article that is optimized for the keywords “SEO” and “Search engine optimized”. You see how many times, these phrases have been mentioned in this article?
Yes, that is how you get to start writing those keyword rich articles that you hear about all the time. Initially, it will come across as hard. But with time, you will find it easier to do. Note that it is important that you do not make the article look like it is a spam article. Your keywords should not be more than 5% at best. This is also known as keyword density. This means that if your article is a hundred words, the number of times the keyword should appear should at best be five times.
Besides that, you have to learn how to write so that the thought will flow. This is the mistake many people make. You write a perfectly search engine optimized article only to find nobody is interested in it. This is because while writing for the search engines, you also need to write for the people who will be reading your website. Never forget that and you are on your way to writing the perfect search engine optimized article.

Web Directory

Simply stated, a web directory is a collection of links of web sites under various categories. Unlike a search engine, a web directory classifies websites under different subjects and sub categories. The basis of classification is not keywords, but the entire content of the website spanning all its pages. Website owners are encouraged to submit their website for inclusion under one or maximum two categories.Web directories have editors who review the content of these websites and categorize them under different heads.Some specialize on a particular region or one language while others may include websites related to a single subject like education or health.Yahoo directory and Open Directory Project are two useful general directories referenced by scores of users. A web directory offers different types of listings for different prices. Free listing implies the website review and listing and review by the web directory is free.Under a reciprocal linking arrangement the website must link to the directory to qualify for a listing. Sometimes websites have to pay for getting a review from the web directory. Web directories can give a top position to a website in a specific category under a featured link. Sometimes under the featured homepage link facility, the website link can get a listing on the directory homepage .In case the directory attaches a no follow tag to the website link, then search engines will not pick up that link. Here are examples of a few web directories. The World Wide Web Virtual Library is the oldest web directory, while the Open Directory Project or Dmoz is the largest . Dmoz is free and has a mirror at Google. Human edited directoriies that categorize on the basis of certain policies include web directories like Starting Point Directory and Dmoz.However critics feel that the categorization is slow and arbitrary.

need for link popularity

Link popularity is very important when it comes to today's search engines. Most of the top search engines consider link popularity as an important ranking factor. Especially Google gives a lot of importance to links, so when it comes to search engine optimization link popularity is very important.

In search engine optimization we cannot get natural links from everyone. There are two remedies for this - buying links or adding reciprocal links. But buying links is a costly process. So we prefer going for reciprocal links.

When it comes to link building we should be careful not to link to bad neighborhoods. Linking to a bad neighborhood like link farms, FFAs, Redirect spam sites, etc. might hurt sites. Linking to such sites hurts both the positioning as well as the traffic of these sites. So it is better to be on the safer side and not to do any linking to bad neighborhood. Also check the status of the link often.
Have you seen the Google directory? Some sites on the bottom of the directory are without any Page Rank Most of these sites are in the penalized list by Google. So be careful when you go for link building tactics.
There are many different ways to present reciprocal links. One way is to clearly designate them as reciprocal links and then delegate them to specific areas or pages of your site. An alternate method is to incorporate links to valuable resources inside your own content. You also have the choice of separating reciprocal links and other links, or joining them all together.

seo directory

Black Hat SEO:Black hat SEO is the term used for unethical or deceptive optimization techniques. This includes Spam, Cloaking, or violating search engine rules in any way. If a search engine discovers a site engaging in black hat SEO it will remove that site from its Index.

Inbound Links :Also known as back link, backward link, or backlinks, inbound links are all of the links on other websites that direct the users who click on them to your site. Inbound links can significantly improve your site’s search rankings, particularly if they contain Anchor Text keywords relevant to your site and are located on sites with high Page Rank.

Link Popularity: Link popularity is the measure of how popular a webpage is by the number of Backlinks it has. However, link popularity is not solely a matter of quantity. Page Rank is achieved when Backlinks are located on reputable, relevant sites rather than so-called Link Farms. Most search engines use link popularity as a factor in their Algorithmic Results.

Robot:Also known as Crawler or Spider, a robot is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

Robots.txt:Also known as robots exclusion protocol, Robots.txt is a text file stored in a site’s root directory that tells a search engine Crawler which site pages and sub-folders should not be included in the search engine Index. However, there is no guarantee that a Crawler will comply with this request. Robots.txt is an alternative to a Meta Robots Tag or password protection.


The Search Engine Marketing Professional Organization (SEMPO) is a non-profit professional association founded in 2003 to increase awareness of the benefits of search engine marketing and provide educational resources to members and consumers.

Spider:Also known as Crawler or Robot, a spider is a search engine program that “crawls” the web, collecting data, following links, making copies of new and updated sites, and storing URLs in the search engine’s Index. This allows search engines to provide faster and more up-to-date listings.

White Hat SEO:Also known as natural search engine optimization or organic search engine optimization, white hat SEO is the legitimate use of keyword-focused copy and tags, Crawler-friendly site architecture, Search Engine Submissions and a quality Backlinks network to improve a site’s Position, Page Rank and Click-Through Rate. White hat SEO does not involve the use of Cloaking, Spam or any other Black Hat SEO techniques.

Meta Robots Tag :A meta robots tag (named for a search engine Crawler or Robot) lets page authors prevent their webpages from being added to a search engine’s Index. Alternatives to a meta robots tag are Robots.txt files and password protection.

Reciprocal Link Exchange:A reciprocal link exchange is a quid pro quo arrangement or link exchange between two sites. Reciprocal links usually lead to the home page of the associate site.

how to get website traffic: seo, ppc, link popularity other than

blogs forums articles press releases rss feeds xml

Hi Friends, Here is my friend's website, who is a famous web designer in Hyderabad. Feel free to check his portfolio website.

http://www.picturesque.in